Like any other organisation, charities have administration and income-raising costs, which ensure their development and effectiveness. In recent years there has been an improvement on the amount we spend on non-income generating activity. To ensure as much money as possible goes to the cause, all charities have to be able to manage themselves effectively. Administration costs include IT, human resources, finance, planning and project management.
In 2006, less than one per cent of our expenditure went on governance, and nine per cent was spent on support costs.
This is known as direct mail and is the cheapest way for charities to get donations from large numbers of supporters. It is cost effective and people respond to it. The amount we aim to raise from mailings in 2007 is over £5.1 million.
Even if they don't raise money from everyone, mailings still raise awareness. Not everyone will be interested in contributing, but some will want to learn more about our work.
If you are receiving too many mailings and would like to receive fewer each year - perhaps just emergency appeals, or our supporters' magazine - or none at all, please let us know by contacting our Supporter Care Line on 0844 87 100 87 or emailing us supportercare@redcross.org.uk.
We don't waste money. We always consider the cost of the gift carefully. We know the inclusion of a gift, such as a pen, increases the level of awareness of our work, as well as the donations we receive. The amount of additional donations raised far outweighs the cost of the gift.
4. How much of my donation is spent on your directors' salaries?
Our directors' salaries form part of our administration costs and are not linked to your donation as they do not work on Performance Related Pay (i.e. their salaries are not a percentage of our income).
Charities are complex organisations with the same need for professionalism and effective management structures as any other organisation in the private or public sector. In order to attract the right calibre of people, it is necessary to pay senior staff at a level commensurate with their responsibilities. However directors of charities are not generally paid at the same rates as most private sector organisations with the same annual turnover. We publish information about our directors' salaries in our annual Trustees' Report and Accounts.
5. Why is your head office in London when office space must be cheaper elsewhere?
The choice of head office for any charity is a compromise between costs, skill base and the need to be in an influential position. Office costs in other cities can be just as high as in London. Like other charities, we follow good practice procedures and regularly review our locations and associated costs.