Marketing initiatives
| Cause-related marketing (CRM) encourages the formation of a partnership between the British Red Cross and your company through which we market a product or service for our mutual benefit. This could be in the form of in-store merchandising, on pack promotions, or trade promotions.
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| The power of the Red Cross brand has led to very successful CRMs in the past. In February 2008, the Red Cross featured in the top 10 of Third Sector's 180 potential partners who were most likely to influence a purchase. | | |  | |
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Participation in cause-related marketing could lead to increased sales, press and PR coverage, and increased long-term customer loyalty.
The popularity of CRMs with consumers has been demonstrated through research: the Business in the Community brand benefit report 2003 has found that consumers in the UK are buying a cause-related brand every second.
Read about one of our successful marketing initiative with Tesco. | |
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