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Land Rover and Red Cross partnership wins award

Wednesday 11 May
For further information

Georgina Cooper, georginacooper@redcross.org.uk, 0207 877 7045 or out of hours 07659 145095.

The global initiative ‘Reaching vulnerable people around the world’ between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) won the award for best long-term partnership at the Third Sector Business Charity Awards 2011 last night.*

Land Rover and the Red Cross have been working together since 2007 and have generated £4 million worth of support to date, reaching more than 153,000 vulnerable people around the world.

Mark Astarita, Director of Fundraising, at the British Red Cross, said: “It’s great to have this category of award, which highlights the importance of long-term support from businesses to charities, and we are delighted that our partnership with Land Rover has won.”

He added: “Land Rover has made a long term, strategic commitment to the Red Cross, and it’s been brilliant to see the whole of their business get behind the partnership. Their support varies from financial and vehicle assistance, to lending us their business expertise, to mobilising their employees and customers to support us. This enables us to plan and implement sustainable humanitarian programmes, which deliver real and lasting change for people affected by crises. It’s great to see this sector-leading partnership receive the recognition it deserves.”

Land Rover’s relationship with the Red Cross began in 1954, when Land Rover supplied a Series 1 Defender to the British Red Cross in Dubai as a mobile dispensary. The most recent ‘Reaching vulnerable people around the World’ initiative was launched in August 2010.

The global initiative between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) supports two extensive Red Cross community programmes in China and Sierra Leone, and provides additional support for Red Cross and Red Crescent programmes in 15 countries worldwide.  

 

ENDS

 

Notes to editors


 
*Third Sector Business Charity awards were held on May 9 2011, organised by the Charities Aid Foundation and the Institute of Fundraising.

For further information on the ‘Reaching vulnerable people around the world’ initiative, please visit:

www.redcross.org.uk/landrover

www.ifrc.org

www.landrover.co.uk

The partnership with the IFRC is part of Land Rover’s integrated approach to sustainability, called Our Planet. To find out more, please visit: www.landrover.com/ourplanet

To download photography and video content of the ‘Reaching Vulnerable People around the World’ global initiative of Land Rover and the IFRC, please visit: www.media.landrover.com

The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian network with nearly 100 million members, volunteers and supporters. Together, we act before, during and after disasters and health crises to meet the needs and improve the lives of vulnerable people. We do so without discrimination as to nationality, race, gender, religious beliefs, class or political opinions. By supporting humanitarian standards, working as partners in development, responding to disasters, and supporting healthier and safer communities, we help reduce vulnerabilities, strengthen resilience and foster a culture of peace. The IFRC, our 186 National Societies and the International Committee of the Red Cross together constitute the International Red Cross Red Crescent Movement. For more information, please visit www.ifrc.org.

The global initiative between Land Rover and the IFRC supports two extensive Red Cross community programmes in China and Sierra Leone, and provides additional support for Red Cross and Red Crescent programmes in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Netherlands, South Africa, Spain, Switzerland, United Kingdom and the United States of America

They are used by emergency services, police, ambulance and mountain rescue teams across the UK and worldwide. Land Rover is also involved in numerous important conservation programmes around the world, which are hugely beneficial to local communities.

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Freelander, Discovery, Range Rover Sport and Range Rover each define the world’s 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 9,500 people and supports a further 40,000 jobs supported in the supply chain.

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies. We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on
with their lives.

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