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Women spearhead new type of fundraising for the British Red Cross

September 21, 2012
For further information
Laura Hinks 020 7877 7524 / LHinks@redcross.org.uk
On call mobile: 0771 0391703

A group of women including an advertising CEO, a managing director and a doctor are among the founding members of a new fundraising initiative which launched this week with the aim of raising millions for the British Red Cross

The Tiffany Circle is a new female only fundraising circle made up of successful women who are giving their time, skills and influence rather than just writing a cheque. Tiffany Circle has raised more than $44 million for the American Red Cross since its launch five years ago and the humanitarian organisation hopes to emulate its success in the UK.

British Red Cross Director of Fundraising, Mark Astarita, said:” We have seen a desire, among women in the UK to get significantly more involved in their giving and they have told us that they enjoy giving collectively and being able to share in the joy. The Tiffany Circle is about women coming together to make a massive difference but what sets it apart is that the women choose where their money is directed, shape how it is used and provide their own skills and expertise to the organisation.“

Businesswomen including Margaret Johnson, chief executive of Leagas Delaney advertising agency in London and India Gary-Martin, a managing director at JP Morgan, are among the members of the UK Tiffany Circle. Tiffany Circle members donate at least £5,000 a year which goes to projects of their choice affecting women and children. These include families affected by HIV in South Africa, children who lived through the Sierra Leone civil war and women in crisis in the UK.

Margaret, who was born in Spain before moving to Scotland, where she attended Edinburgh University, said:” Tiffany Circle members want to give something back but are not content with just writing a cheque. They want to decide where their money goes and be actively involved from the start. We already know that women are extremely generous but there is now a new desire to get much more involved and the Red Cross is giving us the opportunity to really shape how our money is spent, to see the projects up close and to have a direct impact on the work of the charity. At the same time we are able to offer our skills and expertise in return.”

As well as supporting the world’s largest humanitarian organisation members benefit from a number of unique events and Red Cross project visits, as well as volunteering and networking opportunities.

There are now almost 1,000 Tiffany Circle members in the US and other Red Cross national societies are setting up their own Tiffany Circles, including Canada, France and Mexico. Notable members include Grammy-award winning singer Amy Grant and Laureen Harper, wife of the Canadian Prime minister.

The Tiffany Circle launched at an event in London on Wednesday night attended by long-time British Red Cross supporter Angela Rippon and Red Cross nurse Claire Bertschinger, who was the inspiration behind Band Aid following her work during the Ethiopian famine of 1984.

The Tiffany Circle is named after the windows, produced by Tiffany Studios in 1917, in the American Red Cross headquarters in Washington DC.

ENDS


For more information on the Tiffany Circle please visit: http://www.redcross.org.uk/tiffanycircle

 

Notes to editors

- Images from the launch event are available – please contact Laura Hinks at lhinks@redcross.org.uk or call 0207 877 7524
- The Tiffany Circle was founded in 2007 by the American Red Cross President Bonnie McElveen-Hunter, as a women-only membership club which brings together engaging, dynamic women to further the work of the Red Cross.

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies. We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies  in their own communities. And when the crisis is over, we help them to recover and move on with their lives.

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