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Land Rover supports UK emergency response work

A Land Rover in the snowThe British Red Cross and Land Rover UK today announced a new emergency response partnership, which will help the organisation respond to major incidents in the UK and help save more lives when crisis strikes.

As part of the ‘Reaching vulnerable people around the UK’ partnership, Land Rover has funded 30 automated external defibrillators. These will enhance the capacity of the 30 UK-based emergency response vehicles it donated to the Red Cross in 2008.

Around 30,000 people suffer from cardiac arrest each year, often as a result of the heart failing to beat properly. An electric shock delivered by a defibrillator can get the heart beating in its normal rhythm. Recent evidence shows that if a defibrillator is used within two to three minutes of cardiac arrest, up to 70 per cent of patients return to a normal heart rhythm and survive.

Responding swiftly to emergencies

Three volunteers and Land Rover in snowNick Young, British Red Cross CEO, said: "Land Rover’s valuable commitment to the British Red Cross has already ensured that we can swiftly respond to those who need our help.

"Equipping our Land Rover response vehicles with life-saving defibrillators means that we are even better prepared for the situations we respond to, including emergencies – particularly in hard-to-reach places – and supplying first aid cover at events."

Colin Green, managing director of Land Rover UK, added: "We are absolutely committed long-term to supporting the great work of the British Red Cross in our home market. Our relationship, which originally dates back to 1954, has been borne out of a need to reach vulnerable people in remote areas. The capabilities of our vehicles are being used to do just that – whatever the terrain or conditions."

A global partnership

The new collaboration is part of the major global partnership between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC), announced in August 2010. The partnership is a three-year global initiative entitled ‘Reaching Vulnerable People Around the World’. It involves Land Rover supporting national Red Cross societies in 15 countries, with each country adopting a priority programme to support their Red Cross Society. Land Rover is also supporting two flagship humanitarian programmes in Sierra Leone and China, which will help over 120,000 people over the next three years.

Watch a video about the vital role Land Rover vehicles play in Red Cross emergency response work.

Read more about the partnership

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