accessibility & help

Red Cross joins Tesco Baby & Toddler Club BabySafe campaign

22 August 2011

Baby CPR at young parents course© InfoEvery parent and carer of young children should know basic first aid. And that’s why Tesco Baby & Toddler Club has chosen the British Red Cross to help with its latest child safety campaign.

The campaign was developed specifically to help new and expectant parents, and this year will focus on five first aid safety videos – covering accident prevention, burns, meningitis, choking and what to do if a child is unconscious.

Shortly after each video is launched, you’ll also be able to ask extra questions via Twitter chats with first aid experts from the Red Cross. And on 3 October, there will be an attempt to break the record for the number of parents being simultaneously trained via a webinar (internet-based seminar).

Need for skills

New research carried out by Tesco Baby & Toddler Club has revealed that 81 per cent of UK parents wouldn’t know how to administer basic first aid to a baby or a child, although one in four will have to deal with an emergency first aid situation.

Lorna Dickinson, from Tesco, explained: “A lack of time and costs are the key reasons for mums-to-be and new parents not attending a first aid course – and over a third of parents look online for first aid advice. By launching our BabySafe videos and webinar, we’re bringing first aid directly into people’s homes.”

Essential knowledge

Joe Mulligan, head of first aid education, added: “Many parents don’t want to think their child could be involved in an emergency situation, but it’s inevitable that – if an accident did occur – a parent or carer would be the first person there. That’s why it’s paramount they have the knowledge and confidence to administer first aid – and why it’s essential to make training more accessible.”

Check out the first BabySafe video, which focuses on prevention in the home and how to deal with bumps to the head and falls. The other videos and events are:

> First aid webinar 3 October 2011
> Burns   31 October 2011
> Meningitis  21 November 2011
> Choking  9 January 2012
> Unconsciousness      20 February 2012

Following the launch of each video, a Red Cross first aid expert will be answering questions during a Twitter chat on @TescoBabyClub

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