12 March 2012
From today and throughout this week, shoppers will be able to support the Red Cross by donating clothes at selected branches of H&M across the country, as part of Climate Week.
The donated clothes can be from any brand – not just H&M – and will be passed directly to the British Red Cross.
A single bag of clothing could raise £10 and, for each full bag of clothing donated, donors will receive a £5 voucher to spend at H&M.
All the money raised will go towards our work helping flood-prone communities in Bangladesh prepare for disasters.
Magnus Olsson, country manager at H&M UK said: “H&M saw this as a great opportunity to help customers recycle unwanted garments and help combat climate change, rather than clothing ending up in landfill. It’s an easy thing we can all do to make a difference and you’ll also get money off your next purchase at H&M!”
The initiative will run until Sunday 18 March at selected branches of H&M in London, Brighton, Birmingham, Milton Keynes, Manchester, Liverpool, Bristol, Glasgow, Edinburgh, Belfast and Aberdeen. For more information and to find your local branch visit the H&M website.