20 January 2014
Over a third of people in the UK do not have support networks to turn to in a crisis, the British Red Cross has found.
Our research found that fires, flooding and loss of independence are among the most feared personal crises among Britons. Unease about old age, specifically becoming dependent and losing the ability to cope, is of equal concern among young people and those who are approaching retirement.
Every crisis is personal
Announcing a new campaign aimed at boosting public support for our work, British Red Cross chief executive Sir Nick Young said: “The Red Cross cares passionately about people in crisis, no matter who or where they are. We understand that every crisis is personal and can have a lasting impact on the individual affected.
“There is a growing number of people facing crisis in this country and our research shows over 30% of people would be reluctant to turn to a voluntary organisation either because they are embarrassed to ask for help, or fear diverting resources.
“We understand that every crisis is personal, and valid, and the Red Cross has local services across the UK that can help to ease the burden. We are asking the public to support us in supporting those in need” said Sir Nick.
More people in crisis every year in the UK
People often associate the Red Cross with providing aid in disaster-struck countries and more than 65% of respondents to our poll said they believe people in the UK suffer crises less than people abroad.
But despite that, we’re seeing rising numbers of people being helped by our services in the UK – including emergency response teams, care in the home programmes and first aid.
Over the Christmas period our volunteers helped people affected by floods and power cuts across the country. They checked on vulnerable residents, helped with evacuations and set up rest centres for those forced from their homes.
New TV ad
A new 40-second television advert which explores the concept that ‘every crisis is personal’, is airing nationally as part of the organisation’s drive to reach the public and request their support.
Learn more about the campaign and find out what we do in the UK.