accessibility & help

Land Rover UK partnership to help vulnerable people in remote areas

14 May 2014

Land Rover vehicles help British Red Cross emergency response workers reach vulnerable people in winter weather.

Land Rover UK and the British Red Cross are launching a new partnership to reach residents of remote rural areas around the UK. 

This support will enable the Red Cross to help more than 13,000 people in crisis. 

Giving support where needed

Over the next five years, Land Rover UK aims to give more than £2 million-worth of support to 11 Red Cross ‘Support at home’ programmes in England, Wales, Scotland and Northern Ireland. 

The service supports older, vulnerable people at home after a stay in hospital. It helps them to settle back into their communities and carry out day-to-day tasks. 

Land Rover UK will also continue to loan vehicles to the Red Cross during severe weather – for example, in the Somerset and Thames Valley regions during the recent winter floods.

Juliet Mountford, director of service development at the Red Cross, said: “The Red Cross and Land Rover UK are passionate about tackling the effects of isolation on vulnerable people. 

“Whether they live alone in a small village or in a rural farming community, without the right support they may struggle when faced with a crisis. This can lead to serious health issues such as depression and even serious injury. This new national partnership will work to help alleviate such distress and loneliness.”

Reaching more people together

This UK programme is part of the award-winning global partnership between the International Federation of Red Cross and Red Crescent Societies and Land Rover.

Jeremy Hicks, managing director of Jaguar Land Rover UK, said: “We are proud to continue our support of the Red Cross and the excellent work it does to bring help and relief to people in need.” 

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