accessibility & help

Our corporate strategy for 2010 - 2015

Branded Red Cross Land Rover in deep snow© InfoSaving Lives, Changing Lives is the British Red Cross strategy for 2010 – 2015. It sets out our ambitions, our priorities, and the difference we aspire to make.

Over these five years, we will focus on four areas of work to make sure more people get the help they need in a crisis.

Introduction

Emergency response and recovery

Resilience

Health and social care

Supporting the Movement

Volunteers and staff

Positioning

Organisational development

Funding the strategy

Introduction

We will help those left in need by major emergencies of all types, we will build more resilient communities, we will provide essential health and social care to those most vulnerable to everyday crisis and we will support the International Red Cross and Red Crescent Movement to meet growing humanitarian needs around the world.

To do this, we need to prepare our organisation for the challenges of the future. We will make volunteering and working for us the best experience possible, ensure key people and groups know about our work, make sure our organisation operates as effectively as it can and continue to raise the essential funds we need for our work.

By 2015, the world we live and work in will be very different. More people will be vulnerable to crisis and need our support, as a result of trends like:

  • climate change and extreme weather
  • conflict over resources such as water, food and oil
  • ongoing health crises like HIV and AIDS and pandemic flu
  • global recession, unemployment and government spending cuts
  • world population growth and urbanisation.

We need to make sure we are responding to these changes and prepared for the challenges they present, so we are ready to be there for people in need.

Emergency response and recovery

When an emergency strikes, we will respond

In the UK, we will work alongside other agencies to provide people caught up in national and local emergencies with practical help and emotional support.

In natural disasters and conflicts overseas, we will use our expertise in logistics, mass sanitation, shelter and household economic security to help the International Red Cross and Red Crescent Movement reach the most vulnerable people. We will also concentrate on forgotten or neglected crises such as TB in central Asia.

We will also support and speak up for refugees and asylum-seekers in the UK, many of whom live in inhumane conditions, who may have left their homes due to conflicts or emergencies.

Resilience

We will make people and communities more resilient by helping them prepare for and withstand disasters

We believe the most resilient communities are the ones where everyone knows how to save a life.

Life-saving first aid skills are easy to learn and relevant to everyone – we will get this message to as many people as possible and increase the number of people in the UK willing and able to use first aid in a crisis.

We will also spread understanding of humanitarian principles, especially among young people, so they are more likely to take action to help others, now and throughout their lives.

Working with other Red Cross and Red Crescent National Societies, we will help communities around the world prepare for, and therefore reduce the terrible impact of, natural disasters. We will also work to build healthier communities that are better able to withstand crises.

Health and social care

We will help vulnerable people recover from health or social crises, and live with dignity and independence in their homes

Care in the home volunteer chats with older man© InfoOur care in the home service gives short-term help to vulnerable people who cannot cope at home alone, possibly following a stay in hospital or to avoid them being admitted.

We will grow and develop this service, putting the needs of those most vulnerable to crisis at the centre of everything we do. We will also explore other ways to support people, whether through other Red Cross services, advocating on their behalf or helping them get support from other people or agencies.

Supporting the Movement

We will increase the International Red Cross and Red Crescent Movement’s impact on the lives of the most vulnerable

With our recognised expertise in areas like disaster management, fundraising and leadership development, we can help further strengthen the world’s leading volunteer emergency response network.

We are also the UK face of that network, and will continue to promote international humanitarian law, our fundamental principles and the protective nature of our emblem in the UK.

Volunteers and staff

We want to make volunteering for us the best experience money can’t buy

Our volunteers are remarkable, compassionate people who give up their time to help those vulnerable to crisis. We want to make it easier for people to join us, and ensure their experience with us is as good as it can be.

We also want to make the British Red Cross an even better place to volunteer and work by improving the training, support and development available to our volunteers and staff.

Positioning

We will make sure key people and groups know what we do and why – and how they can help

By investing more in promoting our work, we will encourage beneficiaries, volunteers, the government, service commissioners, potential supporters, educators and the media to understand us, work with us or join us.

We will also speak out more and advocate for change that will improve the lives of vulnerable people and promote our mission.

Organisational development

We will ensure those who use our services, and who support us in other ways, trust us and have confidence in how we work

We need to clearly demonstrate the difference we make to the lives of people vulnerable to crisis. It is important to us to be accountable to our beneficiaries, supporters and partners. Through doing this we will listen and learn from our beneficiaries, supporters and each other, and continually improve what we do.

Funding the strategy

We will maximise our net income as cost-effectively as possible

Every donation we receive strengthens our ability to respond to emergencies and help people prepare for and recover from crises. We will inspire more people to support our work by giving what they can, especially through regular donations, bequests, and the relationships we build with trusts and companies. Our charity shops will continue to provide a place for people to donate and shop on the high street and support our work at the same time.

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