accessibility & help

How we fundraise

If you have any queries about donating to the British Red Cross then please email us at supportercare@redcross.org.uk or ring 0300 456 11 55.

Like most major UK charities, the British Red Cross raises funds from individuals in many different ways. These include face-to-face fundraising, telephone fundraising and direct mail.

1. What is face-to-face fundraising?

2. Why use face-to-face fundraising?

3. What is telephone fundraising and why we do it?

4. How do you train your telephone fundraisers?

5. How do I recognise a genuine British Red Cross fundraiser?

1. What is face-to-face fundraising?

Face-to-face fundraising is a way to engage members of the public in a conversation about the work of the Red Cross and to ask them to support the work with a regular gift. These conversations can take place in the street, at private sites (such as train stations or shopping centres) and on people's doorsteps.

2. Why use face-to-face fundraising?

Put simply, it raises lots of money for us! It's a great way to talk to people about what we do and enables us to reach people who may not otherwise have the opportunity to support us. It also usually generates higher value donations.

Some people prefer this form of fundraising as it gives them the opportunity to ask questions about our work and discuss the different ways in which they can donate.

The organisation that regulates face-to-face fundraising, the PFRA, has a code of conduct that states that face-to-face fundraisers must "always end a conversation in a polite and respectful manner as soon as they are asked to". It also states that fundraisers should "never say anything that could pressure or harass people" and should "not use manipulative techniques." Our fundraisers follow this code. Before any form of face-to-face fundraising can take place, we always notify the local authority and police stations.

3. What is telephone fundraising and why we do it?

The telephone is a great way for us to develop a relationship with our donors. We use it to welcome new donors and thank people for supporting us. It is also one of the most effective ways of raising steady income and essential funding during emergencies, enabling us to reach people with vital aid when they need it most. This form of fundraising brings in millions of pounds each year for the British Red Cross.

4. How do you train your telephone fundraisers?

All our fundraisers undergo intensive training and receive regular briefing sessions to ensure all calls meet our high standards. If a donor tells the fundraiser that they would prefer not to speak to them, they should end the call politely. 

5. How do I recognise a genuine British Red Cross fundraiser?

British Red Cross fundraisers work all over the UK throughout the year. Sometimes we employ external agencies to fundraise on our behalf, when it is cost-effective for us. 


Our street fundraisers:

  • wear black or red jackets and/or t-shirts
  • display an UrbanLeafor British Red Cross identification badge with their name and photo
  • carry up-to-date British Red Cross literature, such as welcome packs or 'Thank you for Listening' cards

Our door-to-door fundraisers:

  • carry an ID card with their name, photograph, employee number and details of the agency the fundraiser works for
  • wear a red British Red Cross branded uniform or a smart suit with agency-branded materials
  • carry up-to-date British Red Cross literature, including welcome packs and 'Thank you for Listening' cards

If you have any concerns about fundraisers in your area, please call our dedicated supporter care team on 0300 456 11 55.

Alternatively please contact the relevant agency helpline:

  • Appco Group Support: 0800 018 3584 or 0800 031 9811
  • Care2Give: 0800 840 7220

Our private site fundraisers:

  • display a Care2Give identification badge with their name, photo and employee number
  • stand near a large British Red Cross banner
  • carry up-to-date British Red Cross literature including welcome packs and 'Thank you for Listening' cards

Our telephone fundraisers:

  • will only contact you if you have previously given your consent to be contacted
  • will say their name and that they are calling on behalf of the British Red Cross at the start of the telephone conversation
  • will tell you if the calls are being recorded for training and monitoring purposes, and check that the supporter is happy to take the call
  • if we have asked for a donation or an increase of your regular gift, and before they confirm your gift, they will tell you if they are engaged by an agency, how much the agency will be paid and how much the British Red Cross expects to raise from the campaign
If you have any concerns about the conduct of someone representing the British Red Cross, please contact our Supporter Care team on 0300 456 11 55. Alternatively, you can email your questions to supportercare@redcross.org.uk

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(during office hours Mon-Fri)

0300 456 11 55

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