If you have any queries about donating to the British Red Cross then please email us at firstname.lastname@example.org or ring 0300 456 11 55.
1. How much of my donation will be spent on administration?
2. Why do you spend so much money on sending out letters asking for donations?
3. Why do you waste money sending me pens and other gifts?
4. How much of my donation is spent on your directors' salaries?
5. Why is your head office in London when office space must be cheaper elsewhere?
LLike any other organisation, charities have management and support costs, which ensure their development and effectiveness. In 2016, 8% of our expenditure was on support costs, including overheads such as Finance, Human Resources, IT, Facilities and Central management, and Governance.
A detailed outline of expenditure can be found in our Trustees' report and accounts.
Summary of income and expenditure for the year ended 31 December 2016:
For more information on how charities spend their money, please visit the Charity Facts website.
This is known as direct mail and is one of the most cost effective ways for charities to raise funds from large numbers of supporters. It is cost effective and people respond to it. The amount we aim to hope to raise from mailings in 2017 is £6 million.
Even if they don't raise money from everyone, mailings still raise awareness. Not everyone will be interested in contributing, but some will want to learn more about our work.
If you are receiving too many mailings and would like to receive fewer each year - perhaps just emergency appeals, or our supporters' magazine - or none at all, please let us know by contacting our Supporter Care Line on 0300 456 11 55 or emailing us email@example.com.
If you would like to be kept informed about our work by email instead, please sign up to our monthly enewsletter. Please also remember to email us firstname.lastname@example.org so that we know not to send you any more paper post.
We don't waste money. We always consider the cost of the gift carefully. We know the inclusion of a gift, such as a pen, increases the level of awareness of our work, as well as the donations we receive. The amount of additional donations raised far outweighs the cost of the gift.
Charities are complex organisations with the same need for professionalism and effective management structures as any other organisation in the private or public sector. In order to attract the right calibre of people, it is necessary to pay senior staff at a level commensurate with their responsibilities. However directors of charities are not generally paid at the same rates as most private sector organisations with the same annual turnover. We publish information about our directors' salaries in our annual Trustees' report and accounts.
The choice of head office for any charity is a compromise between costs, skill base and the need to be in an influential position. Office costs in other cities can be just as high as in London. Like other charities, we follow good practice procedures and regularly review our locations and associated costs.