accessibility & help

What fundraising do we do?

The British Red Cross carries out street, door-to-door, private site and telephone fundraising. To help make sure our fundraisers are knowledgeable ambassadors for the Red Cross, we hold frequent training sessions to teach them about our history, ideals and projects.

We also closely monitor our campaigns to ensure our representatives adhere to all regulations and codes of conduct as set out by the Fundraising Standards Board, Institute of Fundraising (IoF) and Public Fundraising Association (PFRA).

Please use the links below to find out more about specific campaigns.

Door-to-door fundraising
Street fundraising
Private site fundraising
Telephone fundraising


Door-to-door fundraising


“Just had a lovely guy call to my house, I really wasn't aware you did so much in the UK, have set up my direct debit as it sounds like you do a lot of good work.” British Red Cross regular supporter, via Facebook

Door-to-door fundraising is one of the most effective ways of recruiting supporters to the Red Cross. Our fundraisers knock on doors to talk to people and ask them to support us with a regular gift. Hundreds of thousands of people agree to do so every year.

We started door-to-door fundraising with external agencies in 2004 and we are currently working with Appco Group Support, as well as having our own in-house fundraising teams. Find out more in this blog from our in-house senior team leader, Kiah.

How to recognise a door-to-door fundraiser.


Street fundraising


“Just signed up to an £8 a month donation with a lovely lady called Emma in Guildford High Street today. Keep up the good work!! Limitless.” British Red Cross regular supporter, via Facebook

We currently use two types of street fundraising. The first involves speaking to people on the street about our work and asking them to support us with a regular gift. It is one of the most cost-effective ways to bring new Direct Debit supporters on board. It gives people the chance to gain a real understanding of the organisation through asking questions about our work. The people inspired to support us in 2013 each gave, on average, over £123 in the first year of their support, and a large number will support us for many years to come.

Our regular gift street fundraising campaign is conducted by our in-house teams working in Scotland, London and the south east, the south west, the north and the north west of England. We also work with street fundraising agency, UrbanLeaf.

All our street fundraising operations are carried out in compliance with the IOF Code of Fundraising Practice and the PFRA rulebook.

How to recognise a street fundraiser.


Private site fundraising


“I spoke to a lovely man named Gary, situated in the Merry Hill [shopping] centre, and I would simply like to say how wonderful he was, and that I hope you value his service to you! Thank you for all of your amazing work!” British Red Cross regular supporter, via email

Our fundraisers approach members of the public in private sites, such as shopping centres, train stations or any other busy, privately-owned site. Fundraisers there encourage members of the public to make a regular donation. Private site fundraising is carried out in conjunction with external agencies. We currently work with fundraising agency Care2Give.

How to recognise a private site fundraiser.


Telephone fundraising


“Kudos to @BritishRedCross for getting in touch” British Red Cross regular supporter, via Twitter

For over ten years, we have been contacting our supporters by phone to ask for regular support by Direct Debit.

Working with several professional telephone fundraising agencies, we are able to speak to thousands of our supporters every year. We thank them for their support and provide them with an update about our work. It’s an effective way to bring more supporters on board.

During emergency appeals, we may also contact supporters to ask them for their help with one-off donations.

Legitimate telephone fundraisers will always be able to provide proof of who they are, such as the telemarketing agency’s number and employee ID number.

We will only contact you if you have given your consent for us to do so and we will refresh your consent every two years.

Meet our fundraisers

Related

Make a regular donation

A Filipino boy carries his water jug that he received the Red Cross in Tacloban.

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