For over 60 years, Land Rover has supported the Red Cross around the world. They have donated and loaned vehicles, raised funds and given generous financial support.
The relationship was formalised in 2010 when Land Rover committed to a strategic global partnership. ‘Reaching Vulnerable People Around The World ‘ united Land Rover with the International Federation of Red Cross and Red Crescent Societies (IFRC).
In its first three years, the partnership raised £4 million for a variety of projects. It now aims to provide £15 million-worth of support over five years until the end of 2018.
The partnership supports humanitarian programmes in more than 17 countries around the world including Tajikistan, Italy, Rwanda, Spain, Australia, South Africa and South Sudan as well as the UK.
The projects range from improving water and hygiene to providing health and social care services. We are also helping communities prepare for and recover from natural disasters. See how funds raised by the auction of the two-millionth Defender are going to help a community in Nepal.
Land Rover also loans and donates vehicles to help the IFRC access hard-to-reach, remote communities.
Land Rover UK
Land Rover UK is supporting the British Red Cross with a £2.1 million fund to provide 11 ‘support at home’ projects. Together we will help more than 13,000 people in rural locations around the country.
Watch a two-minute film showing a day in the life of the support at home service in Yorkshire.
Land Rover UK and the Red Cross also share skills and expertise. Land Rover 4x4 vehicles are available and on standby to loan to the Red Cross when additional vehicle support is needed during emergencies such as flooding or heavy snow.