In 2010 Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) launched a three-year global initiative entitled ‘Reaching Vulnerable People Around the World’. This builds upon Land Rover’s commitment to IFRC, which has seen the company provide over £5.9 million in support since 2007and reach over 290,000 beneficiaries.
The relationship helps to sustain the IFRC’s life-saving work reaching vulnerable people in communities around the world by supporting National Red Cross Societies and their respective priority programmes in 15 key countries.
At a global level, Land Rover’s central support is instrumental in enabling the Red Cross to reach some of the world’s most vulnerable people.
The first programme is in Sierra Leone, a country with one of the highest child mortality rates in the world. The partnership helps enable the Sierra Leone Red Cross Society to reach remote communities through the provision of Land Rover vehicles, improve access to health care, strengthen communities so they are more resilient to face future disasters, and support young people recovering from the effects of the civil war. Together the support aims to reach nearly 85,000 people.
The second programme is in China, where Land Rover continues to help the Red Cross Society of China run health programmes, reaching those people and communities most in need of support. This support has enabled the communication of health messages to over 7,500 people recruit 140 health trainers and run public awareness campaigns reaching over 83,300 people.