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Danger on our roads – the facts

  • Each year, 2,500 people are killed on Britain’s roads. Another 28,500 are seriously injured and many of these casualties are children.
  • The risk for children rises sharply when they move from primary to secondary school.
  • An eleven-year-old is twice as likely as a ten-year-old to be killed or seriously injured in a road accident on their way to school.
  • Over half of road accident deaths occur before the emergency services arrive.
  • It can take less than four minutes for a blocked airway to cause death – it takes around eight minutes for emergency services to reach even the most urgent cases.

Did you know?

Up to 85 per cent of preventable pre-hospital deaths from road accidents could be sucessfully avoided by administering basic first aid to the casualty before the emergency services arrive.

What to do if you see a road accident

1. Stop! You can help.
2. Stay safe and keep calm.
3. Keep the casualty breathing.
4. Stop bleeding.
5. Call 999.

In partnership with Toyota©Info

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