accessibility & help

Clear out your closets to raise cash for the British Red Cross Pakistan Floods Appeal

Tuesday 3 August 2010
For further information  please contact

Heron Holloway


telephone: 020 7877 7520 Out of office hours 07659 145095

  • Clothes, shoes, books and household goods will be sold to help Pakistan flood survivors
  • Up to 2.5 million people badly affected by severe floods

From today (3 August 2010), members of the public are able to donate stock to Red Cross charity shops and specify that the money raised from the sale of their donated goods goes specifically to the Pakistan Floods Appeal.

The British Red Cross has launched an appeal in response to the severe flooding in north-west Pakistan, which has worsened considerably in recent days. More than 1,100 people are estimated to have died and, according to official sources, up to 2.5 million people have been badly affected by the floods that the Pakistani authorities believe to be the worst to have hit the country in the past 80 years.

This is only the second time that the British Red Cross has launched a bid for stock in response to a specific emergency appeal, and hopes to build on the success of the first initiative for Haiti earlier this year that raised £30,000.

Paul Thompson, British Red Cross head of retail, said:

“This is a great way to donate if you’re strapped for cash, or just looking for another way to help the survivors of Pakistan’s floods. Just tell your local Red Cross shop that you want your clothes, books or DVD to help those affected in Pakistan, and they’ll sell your stuff to raise money for the British Red Cross Pakistan Floods Appeal.”

Red Cross charity shops will be accepting stock to be sold specifically to raise money for Pakistan for two weeks, from 3 – 17 August.

Pete Garratt, British Red Cross Disaster Relief Manager, said:

“With more monsoon rains predicted over the next two days, the situation is going to get considerably worse. Thousands of people already have lost their homes and livelihoods, crops have been destroyed and whole villages have been washed away. Roads and bridges have been affected, leaving some areas cut off, and with the flood levels due to rise there is a risk that many more people could find themselves homeless.”

The appeal will support the work of Red Cross Red Crescent Movement, which has been at the forefront of relief efforts for the past twelve days. Emergency aid including tents, tarpaulin sheets, food and kerosene stoves are being distributed and an emergency medical camp has been set up provide immediate medical assistance to almost 3,100 affected families.
Because of the unique nature of the International Red Cross and Red Crescent Movement, and its fundamental principle of neutrality, it is one of the only aid organisations able to work across Pakistan, including in conflict zones.

The British Red Cross has released £50,000 from their Disaster Fund to provide immediate relief and Tesco, as part of their existing emergency partnership with the British Red Cross, have already made a donation of £20,000 to the appeal.

To donate to the British Red Cross Pakistan Flood Appeal go to:, call 0845 054 7206 or text ‘FLOOD’ to 70700.

Cheque donations, made payable to British Red Cross Pakistan Floods Appeal, can be sent to: British Red Cross, FREEPOST NAT21787, Paisley, PA1 1BR


For more information on the British Red Cross please visit:

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.

We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.