accessibility & help

New British Red Cross viral video points to volunteering opportunities

Monday 1 February 2010
For further information please contact 

Henry Makiwa

telephone: +44(0)207 877 7479/ email: /out of hours 07659 145 095 (out of hours)

An innovative British Red Cross viral video encouraging people to take up volunteering opportunities with the charity makes its online debut today (1 February 2010).

The 40-seconds long viral is part of the British Red Cross campaign to spur the public to take up voluntary roles. Viewable on YouTube and other websites, the video asks people to lend any amount of time and effort towards various volunteering prospects within the organisation. The cheery video, featuring congenial sequences of “little people” models, can also be shared and embedded on various other social networking and online platforms.

Linette D’Silva, the British Red Cross Marketing Officer said: “We are one of the largest volunteer-led organisations in the world, with nine times more volunteers than staff. Our viral video initiative is a call to the public, to invest some of their time and skills to charity work for the Red Cross.

“The British Red Cross can find opportunities that match anyone’s availability because it’s open and accessible to anyone from all backgrounds, ages and walks of life. Our volunteers commit from anything to 1 hour a month, to as much time as they want to give; a big time commitment isn’t always required,” she added.

As one volunteer attests, volunteering is not only a way to help others, but a fulfilling experience that is desirable to participate in.
17-year-old Sarah Trevelen from Cumbria said: “The Red Cross therapeutic course taught me new skills and has given me a lot of confidence to work with new people and address new situations.

“When I think about my life and how lucky I am, I think that we should all do something to help those who are having a really tough time. Everyone deserve a bit of help,” Sarah added.

There are a wide range of innovative activities to engage in at the British Red Cross, from learning how to provide first aid, giving psychosocial or practical support to people in a crisis; as well as volunteering opportunities for administration roles, shop work, drivers and shoppers.

For more information about volunteering with the British Red Cross, go to: or call 0844 871 11 11


Notes to editors

• To view the video, please visit:
• The British Red Cross has over 27,000 volunteers and 3,000 staff. That’s 9 times more volunteers than staff.
• The longest serving British Red Cross volunteer in the UK gave 82 years of service.
• Roles for volunteers with the British Red Cross include: skin camouflage experts; supporting the fire and emergency services; first aiders; drivers; retail assistants and window dressers; school and youth workers; supporting refugees; helping people recently home from hospital; therapeutic massage; humanitarian education trainers; emotional care after major incidents; fundraisers and even office workers.
• You can even become a virtual volunteer online. Facebook and Bebo users can become Red Recruits, promoting Red Cross appeals and campaigns, and taking part in online debates. Sign up at
• To find out more about volunteering opportunities, go to: or call 0844 871 11 11

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.

We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.