2 March 2010
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telephone: +44(0)207 877 7520 / email: HHolloway@redcross.org.uk / 07659 145 095 (out of hours)
Thousands flock to British Red Cross website following Coldplay tweet
Within minutes of tweeting, the British Red Cross website was inundated by Coldplay fans wanting to donate to the Chile Earthquake Appeal. This led to a huge spike in traffic to the charity’s website, with a 400 per cent increase in hits in just 15 minutes.
Coldplay are currently touring in Latin America and are performing tonight in Sao Paulo, Brazil. Their tour hasn’t taken them to Chile but their official website states that “the band have been extremely saddened by reports of the terrible earthquake which hit the country on 27 February 2010.”
At 16:55 GMT [on 2 March 2010], Coldplay tweeted:
“Two million people have been affected by the earthquake in Chile - donate towards the Red Cross's relief work at http://bit.ly/chilerc”
Coldplay have over 2.5 million followers on Twitter.
Follow on Twitter: @coldplay and @BritishRedCross
The British Red Cross launched the Chile Earthquake Appeal yesterday (1 March 2010) to support survivors and the work of the Chilean Red Cross. This followed an immediate transfer of £50,000 from the British Red Cross Disaster Fund to the Chile Red Cross.
Following on from the initial earthquake measuring 8.8 on the Richter scale, the region has experienced over 120 aftershocks, the largest registering 6.9 on the Richter scale.
The Chilean Red Cross are taking part in search and rescue operations and providing first aid. Aerial assessments are taking place and Chile Red Cross staff and volunteers are broadcasting public service announcements on how to react to aftershocks and are appealing to the public to donate blood.
For more information on the British Red Cross please visit: http://www.redcross.org.uk
Notes to editors
To donate to the British Red Cross Chile Earthquake Appeal go to www.redcross.org.uk/chileearthquake or call 0845 054 7201.
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.