accessibility & help

New British Red Cross viral video unleashes the super hero in you!

31 March 2010
Henry Makiwa
telephone: +44(0)207 877 7479 / / 07659 145 095 (out of hours)

What would you do if you had super-powers for mental projection, telekinesis and super-strength? Work for the good we presume! Such are the new extra-ordinary antics portrayed in the latest British Red Cross viral video encouraging people to take up volunteering opportunities with the charity.

Emulating the aesthetic style of science-fiction comic books, the action-packed viral depicts ordinary youths who discover extraordinary abilities to help others.

Karen Sheldon, the British Red Cross Humanitarian Action and Engagement manager said the video gave insight into the numerous opportunities the organisation offers young people to get involved in its work.

She said: “The idea of the film is to promote volunteering with the Red Cross in many fun, dynamic and augmenting roles.

“Young people can invest some of their time and skills as volunteers committing any amount of time, from one hour a month, to as much time as they want to give.  The British Red Cross can find opportunities that match anyone’s availability because it’s open and accessible to anyone from all backgrounds, ages and walks of life,” Karen added.

Just under two minutes-long, the innovative production makes its online debut today (25 March 2010) and is viewable on YouTube and can also be shared and embedded on various other social networking and online platforms.

For more information about volunteering with the British Red Cross, go to: or call 0844 871 11 11


Notes to editors

• To view the video, please visit:

• The British Red Cross has over 27,000 volunteers and 3,000 staff. That’s 9 times more volunteers than staff.

• Over 15% of its volunteers are aged 15-25

• The longest serving British Red Cross volunteer in the UK gave 82 years of service.

• Roles for volunteers with the British Red Cross include: skin camouflage experts; supporting the fire and emergency services; first aiders; drivers; retail assistants and window dressers; school and youth workers; supporting refugees; helping people recently home from hospital; therapeutic massage; humanitarian education trainers; emotional care after major incidents; fundraisers and even office workers.

• You can even become a virtual volunteer online. Facebook and Bebo users can become Red Recruits, promoting Red Cross appeals and campaigns, and taking part in online debates. Sign up at

• To find out more about volunteering opportunities, go to: or call 0844 871 11 11

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.

We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.