Just five months after its launch, the British Red Cross Life. Live it website, has scooped the prestigious IVCA (International Visual Communications Association) Clarion Award in the website category.
The exciting and innovative site which provides primary schools and teachers with free, easy-to-use first aid teaching resources was this week bestowed with the honour by the IVCA, which runs Europe’s biggest industry digital, sustainability, community development and corporate sectors awards.
An elated Liz Brunwin, the Life.Live it project manager said: “The Life. Live it website provides a window to offer teachers some first aid material through a variety of approaches such as video, interactive activities, discussion, quizzes, drama, practical activities, drawing and more. It offers all the basic first aid skills that are easy to learn, presented in a colourful and engaging way to encourage kids to learn.
“The online world has become a very critical platform for us to communicate with schools, teachers and education authorities in order to get them involved in our work and campaigns. We are most delighted and thrilled to win this award and view it as recognition of the sound objectives this resource aims to achieve,” she added.
The British Red Cross launched the free first aid teaching resource for all primary school teachers, tailor-made for teaching first aid skills to children aged 5 to 11 in early May this year.
The charity’s Life. Live it site aims to provide simplified functionality, better access to information and integration with social media channels. Teaching packages on the website were developed to bring first aid to youngsters through learning in the classroom and outside school.
Marco Forgione, IVCA’s Chief Executive said: “This year the IVCA Clarion Awards winners have once again demonstrated the high levels of creativity, innovation and best practice in ethical and inclusive communications which are a true inspiration to all of us in the visual communications industry. Congratulations to the British Red Cross for their excellent and much deserved winning entry which demonstrates how seriously corporate responsibility is being taken by both the public and private sectors alike.”
The IVCA Clarion awards recognise excellence in communicating the importance of CSR, diversity, sustainability, community development, ethical, health and welfare issues in the public, charity, social enterprise and corporate sectors.
This month, the British Red Cross has been campaigning to get the government to adopt first aid and humanitarian education in the schools curriculum. The charity has been taking its message to the three main party conferences, hoping to persuade politicians of all political shades of the importance of a fully rounded education. An online petition, allowing teachers and parents to register their support for the call with their local MP has to date attracted over 200 calls.
Notes to editors
• For press enquires, images or to arrange an interview, please contact Henry Makiwa on 02078777479 / HMakiwa@redcross.org.uk
• For more on the British Red Cross Live. Live it website, please visit: www.redcross.org.uk/teachchildrenfirstaid
• The British Red Cross site was developed and engineered by EdComs : www. http://www.edcoms.com
• For more on the awards please visit: http://www.ivca.org/award-schemes/clarion-awards/ivca-clarion-award-winners-2011.html
• The International Visual Communications Association (IVCA) is the independent not for profit organisation representing commissioners and creators of film, video, digital and live events in the corporate and public sectors. The Association aims to be a centre of excellence for best communication practice and works with members to represent their interests and help maximise their competitiveness and professionalism. The IVCA is the largest professional body of its kind in Europe with 1000 production members and 1500 Client Associates who commission business solutions from the industry.
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The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies
in their own communities. And when the crisis is over, we help them to recover and move on
with their lives.