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4.7 million young people get a 'Positive Image' of migration issues thanks to education project

15 April 2012

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Nichola Jones 020 7877 7618/
Out of office hours pager: 07659 145095

· 11 countries across Europe teamed up to tackle prejudice and strengthen

understanding of migration.

· 4,798,380 young people reached by the project.

· Attitudes to migrants changed by outreach and education.

A three-year programme to raise awareness of migration issues and challenge stereotypes has been hailed a success after reaching millions of youngsters across Europe.

Positive Images, which was led by the British Red Cross and funded by the European Commission, was launched in 2009 in schools and youth groups across 11 countries.

Run in partnership with 14 Red Cross national societies across the continent, the project brought an estimated 4,798,380 people under 25 together to teach them about migration.

As part of the project, 20,039 schools and more than 6,000 youth groups were given access to Positive Images learning resources.

Andy Lloyd, British Red Cross Humanitarian Education manager, said:

“Positive Images has been a fantastic initiative that has reached more young people than we could have anticipated.

“The project is complete but the toolkit remains available online and is free for anyone to use. Our feedback shows it really has an impact and gets young people talking about these issues.”

The Positive Images toolkit is an educational resource for teachers, youth workers and other educators to teach young people about migration and development.

It is available in ten languages and includes ten innovative educational activities for young people aged 12 and over. It also includes a selection of case studies, videos and short films, giving people an insight into the lives of different types of migrants – from a nurse who moved from the Philippines to find work to a family who fled Sri Lanka amid violence and civil war.

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Nichola Jones 0207 877 7618/

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Notes to editors

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies. We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.