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British Red Cross and H&M ask shoppers to donate garments during Climate Week and receive a £5 voucher

For further information
Laura Hinks 0207 877 7524 / 
Out of officer pager: 07659 145 095

– Shoppers can recycle their unwanted clothes at selected H&M stores nationwide and raise money for the Red Cross.

British Red Cross and H&M are excited to announce an in-store recycling partnership as part of Climate Week 2012. Climate Week, backed by Sir Paul McCartney and the Prime Minister, launches on Monday and the Red Cross and H&M are calling on shoppers to donate unwanted or unused clothes of any brand in selected stores nationwide throughout the week. Shoppers will then receive a £5 voucher off their next H&M purchase while raising money for the Red Cross.

This initiative is part of an established partnership between the Red Cross and H&M and the first time H&M has offered customers the opportunity to recycle old and unwanted garments in store. A total of 16 selected stores nationwide, in London, Brighton, Birmingham, Milton Keynes, Manchester, Liverpool, Bristol, Glasgow, Edinburgh, Aberdeen and Belfast, are taking part in this initiative as part of H&M’s activities to support Climate Week.

British Red Cross Director of Fundraising, Mark Astarita, said:  "H&M have been, and continue to be, fabulous supporters of the British Red Cross, helping us to raise £387,915 since our partnership began in September 2010. Climate Week will be a wonderful opportunity for H&M customers to learn more about what the Red Cross does and the environmental benefits of donating their unwanted clothes to H&M stores or one of our shops. I'd like to thank H&M customers in advance for their support of the Red Cross.”

All donated garments will be passed onto the Red Cross to be sold in one of its 320 shops across the country with money raised going towards the Red Cross’ project to help flood-prone communities in Bangladesh prepare for disasters. Customers who take a full large carrier bag of any brand of clothing they no longer wear or want to selected H&M stores from 12-18 March will receive a £5 voucher to spend at H&M. One bag of donated clothing could raise £10 for the British Red Cross, helping those affected by climate change in one of the world’s poorest countries.

Magnus Olsson, Country Manager H&M UK said: “H&M is proud to have supported the British Red Cross since September 2010, donating left over stock. As a supporting partner of Climate Week 2012, we saw this as a great opportunity to also help our customers to recycle their unwanted garments and to do their bit to help combat climate change, rather than clothing ending up in landfill. It’s an easy thing we can all do to make a difference and you’ll also get money off your next purchase at H&M!”

This nationwide initiative is part of H&M Conscious*, H&M’s environmental and ethical programme. H&M Conscious* is the name for all the work H&M does to offer more sustainable fashion, and which aims to position H&M at the forefront of sustainability within the retail industry.

For more information, contact:
Laura Hinks, British Red Cross. Telephone: 0207 877 7524. Email:
Laura Maggs, H&M. Telephone: 0207 434 8828. Email:

Notes to editors
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has approximately 2,500 stores in 43 markets, including franchise markets. In 2011, sales including VAT were SEK 128,810 million and the number of employees is more than 94,000. For further information, visit

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies
in their own communities. And when the crisis is over, we help them to recover and move on
with their lives.