October 1, 2012
For further information contact:
Henry Makiwa 020 7877 7479 / HMakiwa@redcross.org.uk
On call mobile: 0771 0391703
The British Red Cross has today launched an updated edition of its groundbreaking ‘First Aid for babies and children fast’ manual. Describing it as the “essential companion for any parent or guardian of young ones”, the charity has from this morning (1 October 2012), made the publication available online and most literary markets across the UK.
“We know how much fun children have, and how adventurous they tend to be at times. Suffering minor injuries is also a fact of life early on. It’s a part of growing up, as is child illness. Our ‘First Aid for babies and children fast’ manual addresses these issues while providing parents and guardians with in-depth advice, and guidance on how to respond to such emergences,” Joe Mulligan, the British Red Cross head of first aid education said.
Accidental injuries in children are a major health problem throughout the United Kingdom. More than one million children under the age of 15 experience accidents in and around the home every year.
According to experts, those most at risk from a home accident are the 0-4 years age group, with falls accounting for the majority of non-fatal accidents .
“Most of the cases are treatable at home with the right first aid advice and practice, this is why we would like everyone to have knowledge of first aid,” Mulligan explained.
“The content in the new manual has been set out in a clear and logical manner which equips parents and carers of young people with up-to-date and helpful guidelines. The information is presented largely in a pictorial form using simple words and captions to make it easy to follow,” he added.
The ‘First Aid for babies and children fast’ book has been fully revised to feature the latest first aid techniques and protocol including changes to resuscitation techniques and also to highlight the use of AEDs (automated external defibrillators).
The brand new edition is published by Dorling Kindersley (DK). Whilst the British Red Cross recognises that people can learn first aid in different ways such as face to face courses and online tips and advice, this book could equip parents with the information and confidence needed so that you can save a life.
The British Red Cross also recently announced that their free first aid app has seen over one million downloads, following huge popularity among smart phone users in the UK and US. Available for free on the Apple, Android and Blackberry devices, the app features simple, easy-to-understand advice on 18 everyday first aid scenarios, as well as tips on how to prepare for emergencies, from severe weather to road traffic accidents.
For more information, go to www.redcross.org.uk/firstaid
Notes to editors
• For press enquires, images or to arrange interviews, please contact Henry Makiwa on HMakiwa@redcross.org.uk , 020 7877 7479 , Out of hours media mobile: +447710391703
• First Aid for babies and children’ fast manual can be purchased in most literary and book shops from today (1 October 2012) or from www.dk.com
• To download the British Red Cross first aid app, please visit the Android Market, iTunes and Blackberry Appworld.
• The app has been optimised for Apple iPhone, Android mobile and Blackberry mobile devices, but will also work on Apple iPad, Apple iPod Touch, Android Tablets and Blackberry PlayBooks.
• Now in its fifth edition, the book was first launched in 1994; and was last updated in 2006.
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies
in their own communities. And when the crisis is over, we help them to recover and move on
with their lives.
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