6 September 2012
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Henry Makiwa 020 7877 7479 / HMakiwa@redcross.org.uk
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British Red Cross first aid app reaches one million downloads by World First Aid Day
• World First Aid (Saturday 8 September) is a global day to raise awareness of life saving first aid skills
• The British Red Cross’ free first aid app, has reached one million downloads since December 2011
• Red Cross research shows that about 75% of UK public have had to use first aid skills at work and home
As the world marks World First Aid Day (8 September 2012), the British Red Cross has announced that their free first aid app has seen over one million downloads, following huge popularity among smart phone users in the UK and US. In June, the American Red Cross released a first aid app modelled on the one developed by the British Red Cross.
The announcement comes as research shows that more and more people across the UK have had to call on their first aid skills, with nearly three quarters of those trained by British Red Cross saying they have used their skills within the first year.
“What the download numbers show is that as a society we are increasingly turning to technology and the simplicity it offers. In an emergency, people want first aid information at their fingertips, and our app offers the reassurance of telling them what to do,” Joe Mulligan, the British Red Cross head of first aid education said.
“We know that once people learn some first aid skills, they feel more confident about helping in an emergency. Our research shows that within the first year of doing a course, the majority of people find themselves using those skills,” he explained.
Findings by the charity’s Big Red Survey which polled over 3500 respondents across the UK, reveal that 73 percent of people who learned first aid through the British Red Cross have had to use their skills at work and outside in the past year. The research also shows that head injuries (30 %) and broken bones (30%) are the highest cases to which people have had to put their first aid skills into practise.
Joe said:” Our survey shows that there are many emergency incidences out there that require first aid response, which is why it is essential that everyone learns first aid. The Red Cross has a wide range of learning opportunities to suit individuals and companies whether it be online or face to face courses.
“We have also found that our free app has been a compelling starting point to get people aware of good first aid practise,” Joe added.
The free Red Cross First Aid app has since its launch last Christmas, topped ‘Health and Fitness’ categories of application markets across various platforms, in the UK, South Africa, the U.S, and Australia.
To mark its latest milestone – reaching 1 million downloads by World First Aid day – the British Red Cross plans to release an update which features a quiz competition.
Available for free on the Apple, Android and Blackberry devices, the app features simple, easy-to-understand advice on 18 everyday first aid scenarios, as well as tips on how to prepare for emergencies, from severe weather to road traffic accidents.
For more information on the British Red Cross please visit: http://www.redcross.org.uk/app or follow us on Twitter at: www.twitter.com/britishredcross
Notes to editors
• For press enquires, images or to arrange an interview, please contact Henry Makiwa on 02078777479 / HMakiwa@redcross.org.uk
• The British Red Cross Big Red Survey is available online here.
• To download the British Red Cross first aid app, please visit the Android Market, iTunes and Blackberry Appworld.
• The app has been optimised for Apple iPhone, Android mobile and Blackberry mobile devices, but will also work on Apple iPad, Apple iPod Touch, Android Tablets and Blackberry PlayBooks.
• 3 Sided Cube is UK-based computer software and mobile applications developers. For more information, visit: http://3sidedcube.com/#about
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies
in their own communities. And when the crisis is over, we help them to recover and move on
with their lives.
In the unlikely event that we raise more money than can be reasonably and efficiently spent, any surplus funds will be used to help us prepare for and respond to other humanitarian disasters either overseas or in the UK.
For more information, visit redcross.org.uk