September 20, 2012
For further information
Nichola Jones 020 7877 7618 / NJones@redcross.org.uk
On call mobile: 0771 0391703
The British Red Cross is launching a compelling nationwide campaign to raise awareness of the support it offers in the UK in a bid to help those affected by crisis in this country.
A 60-second TV ad, which explores the concept of a crisis, will air nationally from Monday September 24 as part of the organisation’s first UK-wide drive to reach the public.
Announcing the campaign launch Sir Nick Young, British Red Cross, chief executive said:
“There are a growing number of people in crisis in this country – more than we have seen in decades.
“People often associate us with providing aid in disaster-struck countries. But it is not only communities overseas that need Red Cross support.
“Last year we helped more than a million people in crisis in the UK.”
The Red Cross believes a crisis includes everything from a fire that destroys a
person's home to an illness that leaves someone struggling to cope alone – and provides a range of services nationwide to help those affected.
The organisation has seen an increase in the amount of people in crisis and figures show that the number of people using Red Cross services – which include emergency response teams, care in the home programmes and first aid provision – stands at almost 1.1million in the last 12 months.
“We expect the number of people in need of our services to rise further, yet almost 90 per cent of the public don’t even realise we have so much local support on offer that can ease the burden,” said Sir Nick.
“From our emergency teams who help when a community is hit by flooding or a fire, to our health and social care services for the elderly and vulnerable - we step in to help people who need it most,” he added.
To watch a preview of the TV advert, go to http://www.youtube.com/watch?v=RI9Ye0dM6A8&feature=plcp
Notes to editors – about the campaign
The British Red Cross wants more people across the UK to know that it refuses to ignore people in a crisis.
It is launching its first ever national awareness campaign to remind people of its values and to tell more people about the services it provides in the UK.
The aim is to increase the number of people who access its health and social care services and first aid offers.
The awareness campaign launches online today [September 20] and will be followed by TV and poster advertising from Monday September 24. The TV ad will run for four weeks.
The British Red Cross offers a variety of local services ranging from first aid courses, support to the emergency services attending accidents and major incidents, as well as health and social care offers. The British Red Cross has more than 30 years of experience running health and social care services and reached 397,000 people through these in 2011 alone.