21 August 2013
For further information contact:
Laura Hinks 020 7877 7524 / LHinks@redcross.org.uk
On call mobile: 0771 0391703
The British Red Cross and Elastoplast have launched a partnership which aims to teach hundreds of people essential lifesaving first aid skills.
Elastoplast will donate 20p per pack of Elastoplast plasters sold in Tesco stores across the UK until the 18 September 2013. The money raised by the in-store promotion will go towards teaching people first aid skills so they have the confidence to act in an emergency.
The campaign will run in 375 Tesco stores across the UK.
Joe Mulligan, British Red Cross Head of First Aid Education, said: “We’re delighted that Elastoplast have committed to helping us raise money for our work teaching people lifesaving first aid skills in the UK. We believe first aid is a vital skill that every person should learn. The money that Elastoplast hope to raise will mean we will be able to teach hundreds more people first aid; equipping people with the skills, confidence and willingness to help in an emergency.”
In 2012 the Red Cross trained 417,000 people in first aid.
The Red Cross runs first aid training courses in over 180 venues across the UK. You can also learn first aid online. Red Cross Every Day First Aid enables you to learn basic first aid skills at your own pace and in a variety of ways. It features real people in real-life scenarios and allows you to learn skills through watching videos and through written text, with additional information in a question-and-answer section. You can book a course or learn tips online.
For more information on British Red Cross first aid please visit: http://www.redcross.org.uk/everyday
Emily Marcham, Elastoplast Brand Manager, said: “As the number one First Aid brand in the market* and with a heritage deeply rooted in wound care we believe we have a responsibility towards raising awareness of first aid principles. By partnering with the British Red Cross we aim to drive social responsibility by helping to fund essential first aid skills for hundreds of people. This in the future will have a positive influence by providing people with the confidence to deal with wounds ranging from small cuts to bigger emergencies.”
For more info about Elastoplast and its range of products visit: http://www.elastoplast.co.uk
*Source: IRI First Aid Total HBA/OTC, 52w/e 13 Jul 2013, value sales £16,146,261,
Notes to editors
Elastoplast dates back to 1896 and is now the number one First Aid brand in the UK* with a variety of products for all needs with plasters including child friendly Disney characters, waterproof plasters and ones with antibacterial properties; to foot care and joint supports. Elastoplast is a trustworthy expert in the category and is dedicated to research and development of products and in the past year launched two innovative waterproof fabric plasters.
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies
in their own communities. And when the crisis is over, we help them to recover and move on
with their lives.