accessibility & help

The Snowman and The Snowdog Competition

18 December 2013

For further information contact:
Rosie Stewart 0207 877 7938 /
On call mobile: 0771 0391703


The British Red Cross has teamed up with Channel 4 and Penguin to offer one lucky person the chance to win a host of The Snowman and The Snowdog goodies, to highlight the charity’s annual Get Ready for Winter campaign.

Each year the UK is blighted by severe weather, leaving many people across the country vulnerable and isolated and causing severe disruption to our homes, families and communities.

From providing advice on what to include in an emergency kit to encouraging the public to check on their elderly neighbours, the Red Cross Get Ready for Winter campaign aims to help people prepare for such emergencies.

So if you think you’re savvy about what to do when snow hits and you know whether to pack your bikini or a blanket in your emergency kit, then why not enter our competition here. Entries are open until midnight on 31 December.

The prizes include an original hand-drawn artwork from The Snowman and The Snowdog, the DVD of the film, chocolates, books, a jigsaw puzzle and the soundtrack album signed by composers Andy Burrows and Ilan Eshkeri

The Snowman and The Snowdog is the sequel to the much loved film The Snowman and tells the story of Billy and his new friends as they set off on a magical adventure to The North Pole.

For more advice on how to better cope in extreme weather and download a first aid app go to



Notes to editors

The British Red Cross is part of the Get Ready for Winter initiative alongside partners the Met Office, Cabinet Office, RVS, the Salvation Army and St John Ambulance.

About The Snowman™ and The Snowdog

Originally published in 1978, The Snowman, created and illustrated by Raymond Briggs has become one of the world’s most popular children’s books.  Available in 15 languages it has sold in excess of 8.5 million copies worldwide with over 3 million of these sales in the UK published under Puffin editions.  Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since.  The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by over 10 million people over the festive period.   The Snowman brand will soon enjoy an international audience with global broadcast of the sequel planned, along with an array of consumer products launching in Christmas 2013.  Snowman Enterprises Limited (SEL) is a Penguin owned company.

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