24 May 2013
For further information contact:
Henry Makiwa 020 7877 7479 / HMakiwa@redcross.org.uk
On call mobile: 0771 0391703
Figures released today (24 May 2013) show that UK parents are poorly equipped to deliver potentially life-saving first aid to their own child in a medical emergency. According to a British Red Cross survey, only 13 percent of UK mums and dads have attended a first aid course for babies and children in the past three years.
The results of the poll, carried out by Opinium for the British Red Cross have been published as the charity launches a ground breaking mobile application (app) on lifesaving advice for children and babies. The Baby and Child First Aid app is free to download on Apple’s iTunes store and the Google Play marketplace.
The new app – packed with useful videos, animations, tips and a ‘test yourself’ section – is designed to equip parents, guardians and carers of babies and young children with simple and easy to learn first aid skills. It also provides educational content for people to learn first aid.
Joe Mulligan, head of first aid education, said: “Our studies show that 70 per cent of parents have taken their baby or child to an A&E unit at some point, while 83 percent believe that they would feel more confident in giving first aid treatment if they had instant access to guidance.
“This information is a massive part of our motivation to build the app as we want to raise parents’ confidence in first aid scenarios. The Baby and Child First Aid app is a truly unique product gathering together all the information you need to help babies and children. As the success of our original first aid app has shown, there’s a real appetite for this kind of product. I think most people appreciate the value of having such potentially life-saving knowledge at their fingertips,” he explained.
It’s hoped the app will have a wide ranging reach, as the new figures from the British Red Cross survey also indicate that 80 percent of parents in the UK own a Smartphone; while 31 percent have a tablet device. Encouragingly, 80 percent of UK mums and dads have indicated that they are likely to download and use a first aid app on their mobile device.
The Baby and Child First Aid app is the first of its kind and contains clear instructions on what to do in many emergencies. It also boasts information and videos hosted on the app meaning no internet connection is needed for viewing. The bite-sized videos make it easy to learn about first aid while juggling childcare demands.
One of the app's most unique features is its Hospital Finder which allows the user to search for nearest emergency department from anywhere in the UK. The device also enables users to record children’s medication needs, family medical information and any other important details.
To download the British Red Cross Baby and Child app, please visit redcross.org.uk/babyandchildapp or find it on iTunes AppStore or the Google Play store for all Android mobile devices.
Notes to editors
- To download pictures and videos, please go to this link.
- For first aid tips, photos, multimedia materials and spokespeople, please contact Henry Makiwa HMakiwa@redcross.org.uk or 020 7877 7479, 07877499038
- The app has been optimised for Apple iPhone, iPad and Android mobile but will also work on Apple iPod Touch and Android tablets.