4 November 2013
For further information contact:
Penny Sims 020 7877 7044 / PSims@redcross.org.uk
On call mobile: 0771 0391703
YouTube star and Radio1 presenter AmazingPhil (Phil Lester) is on fire – literally – for a special video in time for bonfire night.
Phil’s video launches 1st November, just in advance of Guy Fawkes night [5th November]. Phil will mine his personal store of past faux pas, fails and even sets his leg on fire – all in hope of getting across some advice in case of bonfire party accidents.
Data collected across the UK in previous years shows that, on average, around 1,000 people visit A&E for treatment of a firework-related injury in the four weeks around bonfire night, with half of the injuries being suffered by under-18s. About half of firework injuries happen at family or private parties and about a quarter in the street or other public place. A much smaller proportion - around 10 per cent - of the injuries happen at organised public displays.*
The British Red Cross are working with Phil and other YouTube stars to make creative videos on first aid topics, to show life-saving skills in a new setting. Phil’s YouTube channel, AmazingPhil, has over 1.3million subscribers from around the world and his video creations have been viewed an astounding 83 million times. He also presents the Sunday night request show on Radio 1 with fellow YouTube star Dan Howell.
AmazingPhil’s video forms part of the British Red Cross Life.LiveIt. campaign, to bring life-saving first aid skills to young people. Previous activities include a live Facebook house party, ‘Silent Disco’ at youth festivals and a short film; ‘Keep the Party Alive’, shown in cinemas nationwide and across digital platforms. A free first aid DVD will also be sent to every school in the UK in early 2013.
The British Red Cross are working with digital company ChannelFlip on future projects with other YouTube channels such as SBTV.
For more info on Life.LiveIt go to www.facebook.com/lifeliveitnow. Click ‘like’ now for more updates
For more information, pictures, footage and interviews, please contact
Penny Sims (PSims@redcross.org.uk, 0207 877 7044)
Notes to editors
For footage and highlights go to www.facebook.com/lifeliveitnow and click ‘like’ now to get updates
For more information on the British Red Cross please visit: http://www.redcross.org.uk or follow us on Twitter: www.twitter.com/britishredcross
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.