18 November 2013
For further information contact:
Lisa McCabe 0207 877 7557 / LMcCabe@redcross.org.uk
On call mobile: 0771 0391703
As Britain braces itself for the first Arctic blast of winter this week, the British Red Cross research reveals that only half of people* in the UK believe they have friends or neighbours to turn to in an emergency, and 45% claim they do not feel prepared for severe weather.
The charity’s Get Ready for Winter campaign encourages people to look after themselves and others to minimise the impact of extreme weather in communities across the country.
Simon Lewis, head of British Red Cross emergency response, said: “With only 41% people saying they would know which neighbour would most need help in an emergency, it is vital that we take time to support those around us.
“Clearing snow or ice from pathways for those who can’t do it themselves to helping others put together emergency kits could make a big difference when severe weather sets in.”
Winter conditions are also often cause of power cuts so it is vital to include essentials such as a hard copy of contact numbers, insurance details and a wind-up or battery operated radio in kits to provide access to important information.
For more advice on how to better cope in extreme weather and download a first aid app go to www.redcross.org.uk/getreadyforwinter.
For interviews, images and more information Lisa Mccabe 0207 877 7557/Lmccabe@redcross.org.uk
On call 07710 391703
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Notes to editors
The British Red Cross is part of the Get Ready for Winter initiative alongside partners the Met Office, Cabinet Office, RVS, the Salvation Army and St John Ambulance.
* According to a poll of 2021 people carried out by ICM research between October 11 and 13 2013.