accessibility & help

British Red Cross partnership with H&M

2 September 2013

Volunteer sorting stock in a charity shop

For further information contact:
Laura Hinks 020 7877 7524 /
On call mobile: 0771 0391703

A retail partnership, in which end of season H&M stock is sold in British Red Cross charity shops, has raised over £1million in two years.
Since 2011 H&M have donated almost 330,000 individual items of clothing and accessories which are de-tagged, unbranded and sold in Red Cross’ chain of 325 shops across the UK. The high street retailer donates end of season lines which have not sold in-store and slightly damaged garments which would otherwise be destined for landfill sites.
The money raised from donated H&M stock supports the lifesaving work of the Red Cross both at home and overseas. Recently this has included responding to the escalating humanitarian crisis in Syria, helping thousands of people facing severe food shortages in West Africa and providing support at home to vulnerable and elderly people across the UK.
British Red Cross Head of Retail, Paul Thompson, said: “We are delighted that in two years we have raised an amazing £1million from our partnership with H&M -vital income that goes to help people in crisis in the UK and overseas.
“We are really thankful to H&M for helping us to give our customers even greater choice. The donated items we’ve received are bang on trend and means we can continue to attract younger customers to our stores, offering them fashionable clothes at a great price which is really important in these times.“
Red Cross stores have a huge variety of items on offer, and with shops specialising in vintage, books, designer, bridal, furniture and electrical you’re sure to find something for you.
To find your nearest Red Cross shop visit

 The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies. We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies
in their own communities. And when the crisis is over, we help them to recover and move on
with their lives.

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