accessibility & help

British Red Cross and Land Rover UK launch partnership

14 May 2014

For further information contact:
Laura Hinks 0207 877 7524 /
On call mobile: 0771 039 1703


Land Rover UK and the British Red Cross are launching a new partnership to deliver essential services to more than 13,000 people facing crisis in rural locations around the UK. This nationwide programme is part of the award-winning global initiative between the International Federation of Red Cross and Red Crescent Societies and Land Rover, ‘Reaching Vulnerable people Around the World’.
Over the next five years, Land Rover UK aims to provide more than £2 million worth of support to 11 Red Cross Support at Home programmes in England, Wales, Scotland and Northern Ireland, enabling the charity’s staff and volunteers to reach more beneficiaries. The partnership will help mostly older, vulnerable people reconnect with their communities and provide support with day-to-day tasks following a stay in hospital, for example.
The results of a recent study* by the British Red Cross demonstrate just how vital Land Rover UK’s support is. Research revealed that the charity’s Support at Home Services  improve the wellbeing of our beneficiaries: many said they felt better able to manage daily activities, had better coping skills and reported increased ability to take part in leisure activities.

Supporting the delivery of the projects is a fleet of Land Rover vehicles, which help the charity’s workers and volunteers reach more isolated areas of the UK where otherwise more challenging terrain or more extreme weather conditions would hamper access. 

Juliet Mountford, Director of Service Development at the British Red Cross, said: “The British Red Cross and Land Rover UK are passionate about tackling the effects of isolation on vulnerable people. Whether they live alone in a small village or in rural farming community, without the right support they may struggle when faced with a crisis. This can lead to serious health issues such as depression and even serious injury.  This new national partnership will work to help alleviate such distress and loneliness.”

Jeremy Hicks, Managing Director Jaguar Land Rover UK, said: “We are proud to continue our support of the British Red Cross and the excellent work it does to bring help and relief to people in need. The Land Rover and British Red Cross partnership commits to bringing positive change to the lives of thousands of people facing crisis around the UK.  Our commitment of financial and vehicle support over the next five years will make a real difference to those most in need.”

Land Rover UK also continues to loan vehicles to the British Red Cross during times of severe weather, enabling emergency response workers to access hard-to-reach communities. A recent example is the loan of Discovery vehicles in Somerset and Thames Valley regions during the winter floods.

The British Red Cross is one of many Red Cross national societies around the world benefitting from £15 million worth of support from Land Rover. The partnership is also supporting communities in countries including Austria, Ireland, Italy, Netherlands, Portugal, Spain and South Sudan.


*‘Exploring the difference made by Support at Home’, carried out by the British Red Cross.


Notes to editors

- For photos, media material and interviews, please contact Laura Hinks or 020 7877 7524.

- For further information about ‘Reaching Vulnerable People Around the World’, please visit: ,  or
- First launched in 2010, the award-winning ‘Reaching Vulnerable People Around the World’ initiative with the International Federation of the Red Cross and Red Crescent Societies will see Land Rover markets funding local humanitarian projects providing services such as improved water and sanitation, health and social care and helping communities prepare for disasters. Where needed, Land Rover will also loan and donate vehicles to help the IFRC access hard-to-reach communities.

- The longstanding partnership with Land Rover dates back to 1954 when the company supplied a Series 1 Land Rover to the British Red Cross in Dubai as a mobile dispensary. Also, between 2007 and 2013, the relationship generated over £6.4 million worth of support, reaching more than 800,000 vulnerable people.

- The global initiative between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC). To find out more, please visit: To download photography and video content of the Land Rover and the IFRC ‘Reaching Vulnerable People Around the World’ global programme please visit:   Land Rover also supports a Red Cross water and sanitation project in Uganda that helps communities build clean water points, latrines and hand-washing facilities. Land Rover raised £1 million through the 10,000-mile expedition, Journey of Discovery in 2012, which celebrated the production of the one millionth Discovery vehicle by travelling from Birmingham to Beijing in 50 days.

- The IFRC is the world's largest humanitarian network with nearly 100 million members, volunteers and supporters. Together, we act before, during and after disasters and health crises to meet the needs and improve the lives of vulnerable people. We do so without discrimination as to nationality, race, gender, religious beliefs, class or political opinions.

By supporting humanitarian standards, working as partners in development, responding to disasters, and supporting healthier and safer communities, we help reduce vulnerabilities, strengthen resilience and foster a culture of peace. The IFRC, our 189 National Societies and the International Committee of the Red Cross together constitute the International Red Cross Red Crescent Movement. For more information, please visit

- Land Rover vehicles are used by emergency services, police, ambulance and mountain rescue teams across the UK and worldwide. Land Rover is also involved in numerous important conservation programmes around the world, which are hugely beneficial to local communities. Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Freelander, Discovery, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.

- British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies. We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.