20 May 2014
For further information contact:
Alyson Thomson on 0141 891 4049 or 07766 112463 / Athomson@redcross.org.uk
The British Red Cross has launched a major campaign to make Glasgow a safer city for the Commonwealth Games by encouraging as many people as possible to learn simple first aid skills.
And, with the support of the country’s national newspaper, the Daily Record, they are bidding to turn the whole of Scotland into a nation of lifesavers.
The organisation’s campaign kicked off on Monday (19 May) and will run for two weeks.
It is being reinforced by a city-wide run of advertising and posters bearing the “Nae bother – learn first aid” message, featuring Glasgow’s iconic statue of the Duke of Wellington, complete with his now traditional traffic cone headgear.
The ads and posters are being displayed on the outside and inside of buses; in subway carriages and stations; in three major shopping centres at Braehead, Silverburn and Buchanan Galleries and in train and bus stations. There will also be a series of broadcast and social media adverts.
The campaign promotes two easy aspects of first aid – Every Day First Aid and Parent and Child First Aid.
Every Day First Aid (EDFA) is a learning system devised by the Red Cross to make it easy for everyone to learn basic but vital lifesaving skills and how to deal with minor injuries such as cuts and burns.
Parent and Child First Aid is designed to help parents learn quickly and easily how to carry out first aid on children.
Norman McKinley, director of the Red Cross in Scotland said: “Glasgow is a welcoming city and this summer we will be hosting thousands of visitors. We want this campaign to encourage people – not just in Glasgow but all over Scotland – to learn some lifesaving skills that will benefit everyone long after the Games are over.
“Learning first aid is so easy and quick that a child can pick up the basics within a couple of hours – yet the benefits are immense. People with basic skills can and do save lives. The more who learn, the safer we all become.”
Murray Foote, editor of the Daily Record, said: “We are delighted to support the Red Cross campaign to turn Scotland into a nation of lifesavers and hope that our family of readers throughout the country will get behind it too.
“We’ll be telling some inspiring stories of people whose lives have been saved by Red Cross trained first aiders – and of the ordinary men, women and young people whose skills have saved lives.”
The Red Cross will be staging a series of “Meet the Experts” sessions – interactive first aid displays – at the Bodyworks exhibition at Glasgow Science Centre between 23 May and 1 June. The sessions will be tailored on the spot to meet the needs of those taking part.
Daily first aid tips and campaign news will be posted on the Red Cross Twitter feed – @RedCrossScot.
The organisation’s free-to-download first aid apps, details of first aid courses and a guide to Every Day First Aid will be available via the Red Cross website at redcross.org.uk/glasgowlifesavers
During the Commonwealth Games period, hundreds of highly trained Red Cross first aid volunteers will be out and about in Glasgow, ready to help anyone who needs it – making Glasgow a safer city for all.
Norman McKinley added: “When someone learns first aid, they gain a valuable new skill. But they aren’t the only ones to benefit from that knowledge – it also benefits their family, friends and their entire community.
“The Commonwealth Games will be a magnificent event and the memories will last a lifetime. The Red Cross wants to help Scotland build a practical Games Legacy that will last for generations – by creating a nation of lifesavers.”
Notes to editors
Free to use jpg. copies of posters being used to promote the Red Cross campaign are available.
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.