accessibility & help

Aviva celebrates its first year in partnership with the British Red Cross

17 February 2017

The charity partnership, launched in February last year, has raised over £300,000 to help communities prepare for and respond to disasters in the UK and overseas.   

In 2015 Aviva supported the launch of the British Red Cross Emergency Response app. Since the launch, the app has sent 2.6 million alerts and been downloaded 56,000 times.

Aviva who have more than 29,000 employees in 16 markets across the UK, Europe, Canada and Asia, have been raising money through various fundraising activities.

Aviva employees across 12 countries have also taken part in Missing Maps sessions, mapping over 126,000 buildings and 18,000kms of road across Guinea, Malawi and Haiti.  Their efforts contributed to the mapping of 777 square miles of northern Guinea, allowing Red Cross teams to find their way around this remote region as part of a reproductive health-care programme.

Viviana Olivetto, a British Red Cross health adviser said, “Missing Maps enables our teams to use up to date information and work in some of the hardest to reach areas of the world. These maps are vital to the work the Red Cross does; responding to humanitarian need wherever people live.”

British Red Cross Director of Fundraising, Mark Astarita said:  “I would like to say a huge thank you to Aviva employees for their incredible enthusiasm over the last year. The funds raised from this partnership will support people to prepare and respond to disasters, adapt to climate change and anticipate the issues they face today, before they become even greater problems tomorrow.”

As a partner of the Disaster Relief Alliance, Aviva have helped the British Red Cross response to crises around the world including the Bangladesh cyclone, Lesotho food insecurity, epidemics in the Dominican Republic of Congo, Hurricane Matthew and the earthquake in Italy.

Kirstine Cooper, Aviva Group General Counsel and Company Secretary said: “Our partnership with the British Red Cross aligns perfectly with our purpose to help people to defy uncertainty and our values to care more and create legacy. It’s about much more than just giving money, and we’re proud of the impact we’ve had over the last year, whether it’s the two successful global mapathons, our support of the Red Cross emergency response app, or training of our claims teams to help them support our customers in times of crisis. I’m very proud of our two organisations and the work they are doing to help communities become safer and stronger in times of uncertainty and crisis




Notes to Editors


The British Red Cross


British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.

We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.




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