4 July 2011
For further information Catherine Bates
Contact number 0115 850 5954 / 07834 527 105
British Red Cross shop customers in North Lincolnshire have the chance to earn points for the pounds they spend with the launch of an exciting new scheme at the Red Cross shop in Wrawby St, Brigg Town on Thursday 7 July.
The humanitarian organisation is introducing a loyalty card to reward supporters who shop regularly with them – and to encourage others to get into the habit.
One of the first places in the UK to offer the swipe cards is the Red Cross shop in Brigg. Customers there can start collecting their points on 7 July. Other shops launching the scheme in North Lincolnshire are Barton on Humber and Cleethorpes.
The loyalty cards, which the charity has named ‘Give and Gain’ works in the same way as other store loyalty cards. Each time a customer makes a purchase their card will be swiped through the till to have points added. Every pound spent earns one point and customers will be sent loyalty vouchers in the post.
These vouchers can be exchanged for goods from the shop or put towards the cost of taking one of the many training courses offered by the Red Cross. If customers prefer, they can give even more by donating their points back to a Red Cross appeal.
Dawn West, retail field manager, British Red Cross, said: “Our shops have a loyal customer following and it is important to make them feel special so we are very excited to be among the first to pilot the loyalty card.
“We want to reward our existing customers for their support, but we also want to attract more people and encourage them to shop with us. Red Cross shops are a vital source of funds for the organisation and every pound spent helps us save lives and change lives at home and abroad.
“This loyalty card does exactly what it says – the more you give the more you gain, and every time you make a purchase you are giving to someone in crisis who needs our help.”
The loyalty card also acts as a Gift Aid card for stock donations, meaning that every time someone donates stock, an additional 25% of the sales value can be claimed by the Red Cross to boost funds even further.
The loyalty card scheme will be launched in 34 Red Cross shops across the country including Ferryhill, Hartlepool, Newton Ayecliffe, Bishop Auckland and Spennymoor in County Durham; Richmond, York, Cottingham and Sutton in Yorkshire and Redcar, Guisborough and Hartlepool in Teesside. The Red Cross has more than 320 shops throughout the UK which raise around £5 million a year to support the work of the Red Cross.
Notes to editors
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies
in their own communities. And when the crisis is over, we help them to recover and move on
with their lives. For more information visit www.redcross.org.uk
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