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Lancashire business take on challenge for Red Cross

21 May 2013

Press release

For immediate release 21 May 2013

For further information Merry Arnold –

Lancashire business takes on the ultimate challenge for the Red Cross

A Rossendale-based business is to tackle one of the world’s toughest 12 mile assault courses to raise money for the British Red Cross.

Jonathon Cadden, managing director of Fluid, a recruitment agency based in Rawtenstall, says he has a “work hard, play hard” approach to life, so he and his colleagues chose to take on the ultimate team-building exercise - the Tough Mudder.

They are all now in training for the gruelling 12 mile assault course challenge in North Yorkshire on Saturday 7 September - often regarded as one of the world’s toughest assault courses over that distance.

The British Red Cross is the UK’s leading emergency response charity. It is a volunteer-led humanitarian organisation that helps vulnerable people, whoever and wherever they are.

A crisis can happen to anyone and the Red Cross help more than a million people in the UK every year, supporting them in emergencies, providing care in the home, teaching life-saving first aid skills, loaning medical equipment and supporting refugees. 

Team Fluid is hoping to raise a minimum of £2,000, but are optimistic that they can raise much more for this worthy cause. All donations are welcome at:

Clare Henderson, senior fundraiser for the Red Cross in Greater Manchester, said: “We’re so grateful that Fluid has chosen us as their charity. The money they raise will help so many people to prepare for and recover after a crisis. This is no easy challenge and they deserve great support!”

The Red Cross provides support in emergency situations and disasters, both overseas and in the UK. The humanitarian organisation help with medical aids, first aid teaching and cover, humanitarian education, support to refugees and health and social care. 


Notes to editors

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.

We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies 

in their own communities. And when the crisis is over, we help them to recover and move on 

with their lives.