8 May 2012
For immediate release For publication after 12 noon on Tuesday 8 May
For further information Derek Masterton
Contact number 0141 891 4016 or 07818 457589
Sweet dreams are made of this for Red Cross
It’s a sight to make your mouth water – the biggest slab of millionaire’s shortbread in Scotland.
The 49 square feet (approx) of chocolate coated scrumptiousness rolled off the production line at McGhee’s bakery in Glasgow today (Tuesday 8 May) to mark Red Cross Week 2012.
And eagerly waiting to make sure the product was up to their demanding standards were four-year-old Jasper and his younger brother Conrad, aged two.
Mum Claire, Red Cross community fundraising manager for Scotland, was on hand to make sure her boys didn’t get too carried away with their quality control task.
Red Cross Week is the humanitarian organisation’s annual UK-wide fundraising drive. The theme for this year’s big push is “Be One in a Million” - the idea being that if one million people throughout the UK donated £1 each, it would raise £1m to help the Red Cross continue its vital humanitarian work here in Scotland, elsewhere in the UK and abroad.
Volunteers and staff will be taking part in a host of fundraising events and street collections all over Scotland during Red Cross Week, which runs from May 6 -12.
Claire said: “Raising £1 million across the UK is an ambitious target but, with the people of Scotland behind us, I’m sure we can do it.
“McGhee’s have got us off to a flying start by making this huge slab of millionaire’s shortbread for us and we can’t thank them enough. They’ve put a bit of fun into fundraising.
“We hope to raise at least £500 by selling portions of this special batch at selected Red Cross shops.
“Jasper and Conrad have helped me raise money for the Red Cross before but I think testing the millionaire’s shortbread has been their favourite event by far.”
The giant confection will be sliced into normal-sized portions and sent to Red Cross shops in different parts of Scotland where customers will be able to sample a piece in return for a minimum donation of £1.
The Red Cross shops taking part are in Dumbarton Road, Glasgow; Perth; Elgin and Aviemore.
Gordon McGhee, managing director of McGhee’s Bakery said: “Being a long-established family bakery is about more than producing food – it’s about being part of the community. Our company has grown a great deal since it was founded 77 years ago and we now supply our products to cities, town and villages across Scotland.
“We are delighted to be helping the Red Cross with their annual fundraising week by producing this giant slab of millionaire’s shortbread. Many of the people who rely on their help in times of crisis live in the communities we serve and by helping the Red Cross we are helping them too.”
Notes to editors
Last year in Scotland, the Red Cross:
> Responded to 444 emergencies including those caused by flooding and extreme winter weather.
> Trained 33,167 people in life saving first aid skills
> Enabled 32,850 people to live more independently through health and social care services
> Helped 571 people through refugee services
> Worked with teachers to reach 22,863 young people with humanitarian education
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.
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