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Join the queues for 100k-a-day!

27 November 2009

Queue outside Chelsea and Kensington shop's designer saleTeri PengilleyForget Ikea and Harrods – it’s the Red Cross that shoppers are queuing up outside of at the moment, eager to get their hands on Christmas bargains during our £100k-a-day fortnight.

The challenge, when Red Cross shops aim to raise £100,000 every day from 22 November to 5 December, is drawing in the crowds with special events across the UK from Belfast to Brighton to Blyth.

Bringing in the crowds

Some of the highlights so far:

  • The much anticipated annual Chelsea designer and vintage sale broke records when it raised over £22,000 on its first night on 26 November.
  • Londonderry's vintage and collectables sale took £2,500 on the first day and is still going strong.
  • On 24 November, Ledbury’s third annual chocolate and wine evening had a queue of over 50 eager attendees and took £800 in the first hour.

And there's plenty more to come. Here are some of our favourites:

  • a fashion show, children’s tombola and Christmas stall in Eastbourne on 4 December
  • a bingo evening in Lymington on 4 December
  • and Christmas fairs in New Romney on 2 and 5 December.

On target for £100k-a-day

Paul Thompson, retail general manager, said:

"Despite appalling weather conditions, there are some pretty amazing results and we are on track with £400k of income, four days in. As always I want to thank all our staff and volunteers for doing everything they can to make this fortnight a huge success."

The 100k-a-day challenge replaces the previous two years’ Million Pound Fortnight, which raised £1.1 million in 2007 and £1.2 million in 2008.

Contact your local shop to find out what’s happening near you.

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