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Jersey Telecom selects Red Cross as its 2010 charity partner

16 March 2010

Liberation Day in Jersey 1945© Info Jersey has had a very special relationship with the British Red Cross since the occupation during the Second World War. Older residents still remember how the Red Cross ship, the SS Vega, arrived on 30 December 1944 bringing a food parcel for every islander.

To commemorate this special anniversary and unique relationship, Jersey Telecom has chosen the Red Cross as its charity of the year for 2010 and has selected photographs of Red Cross activities from the war to use on the front cover of this year's telephone directory.

Debbie Cornish, information services manager for Jersey Telecom, said: “We’re delighted to be supporting the British Red Cross in 2010, particularly as Jersey has such a strong relationship with them since the occupation. The final front covers of the Jersey Directory 2010 are a fantastic way to commemorate 65 years of liberation and they are a lovely way to bring alive people’s personal occupation and Liberation Day photographs and memories.”

Hidden Camera

The photograph featured here is one of three pictures chosen for a front cover. This photograph was taken by Bernard Holley, a St Helier resident, on the afternoon of Liberation Day, 9 May 1945, as crowds gathered at the Esplanade in St Helier. Nigel Holley, the photographer’s brother, is holding a union flag standing on the wheel arch of a lorry, and Maurice Holley, the photographer's father, is in the crowd facing away from the camera.

During the occupation, photography was banned and cameras were ‘called in'. However, Bernard’s father secretly hid his camera in a space under a shed in the garden of their home in St Helier. When the cameras were taken out and unwrapped in the days leading up to liberation, they were found to be perfect condition and allowed him to take this photograph.

Churchill broadcast to the crowd

Bernard Holley worked, at the time, as a radio engineer at Coles Radio in St Helier. Having access to sound equipment on 8 May 1945, he set up a loudspeaker to broadcast Churchill’s speech at 3pm. A collection started among the crowd listening to the broadcast, and the proceeds were donated to the Red Cross. 

Visit the Red Cross shop in Jersey

Read more Liberation day stories

Read about the Jersey Liberation music festival


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