14 March 2011
© InfoWorking with the Tesco Baby & Toddler Club BabySafe campaign, the British Red Cross has taught skills that could help save children’s lives to nearly 3,500 parents in the past year.
Last year, Tesco Baby & Toddler Club chose the British Red Cross to be the first aid partner for its nationwide free child safety campaign.
From October 2010 to February 2011, Tesco Baby & Toddler Club - with experts from the British Red Cross - hosted ten free child safety seminars across the UK, where 2,111 parents, grandparents and carers embraced the opportunity to learn emergency first aid skills.
The BabySafe campaign was developed specifically to help new and expectant parents. Recent research by Tesco Baby & Toddler Club revealed that two out of five parents has had to give emergency first aid to a youngster in their care – but over 40 per cent of parents have never done any first aid training.
The seminars proved both interesting and very useful, according to new parents Nicola and Paul Sandford who attended a Birmingham event with their baby daughter Freya.
Nicola said: “Obviously, having just had a baby, it was important to know what to do if anything happened to her. I didn’t know anything before – not even CPR – but I feel totally confident now.”
Paul added: “I found the seminar really informative; it was definitely worth coming. Now I’m a lot more confident and feel that, if anything happened, I’d be there.”
During a busy 12 months, the Red Cross trained another 1,300 parents at several Baby Show events across the UK. They also promoted the organisation’s first aid for baby and child course, which has taught vital life-saving skills to thousands of parents and carers.
Sign up for our first aid for baby and child course
Visit our children first aid website