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Land Rover launches expedition from Birmingham to Beijing

29 February 2012

Land Rover DiscoveryToday a reception of explorers and adventurers – including Bear Grylls, Sir Ranulph Fiennes and Ray Mears – bid farewell to four Land Rover Discovery vehicles as they set off from Birmingham on an expedition to Beijing to raise £1 million for the Red Cross.

The 50-day, 8,000 mile adventure will pass through over a dozen countries across Europe and Central Asia, and finish in Beijing in China on 23 April 2012. Land Rover is a partner of the International Federation of Red Cross and Red Crescent Societies, and aims to raise £1 million to support the Federation’s water and sanitation project in Uganda.

Bekele Geleta, Federation secretary-general, said: “Lack of safe water – and more importantly sanitation – is the most common and preventable underlying cause of disease in the world today, and Uganda is one of the countries worst affected.

“The Federation is working in Uganda to provide safe water and sanitation, reaching 90,000 people in the last four years. This joint initiative between the Federation and Land Rover aims to reach an additional 45,000 people in Uganda.”

The expedition, which marks the production of its millionth Discovery vehicle, is also Land Rover’s most ambitious fundraising project ever. In 2010 Land Rover launched a three-year global initiative which provides support for Red Cross programmes in over 15 countries worldwide.

For more information about the expedition and to find out how to donate, visit the Land Rover website.


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