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Recycle unwanted clothes at H&M for the Red Cross

12 March 2012

Volunteer sorting stock in a charity shopFrom today and throughout this week, shoppers will be able to support the Red Cross by donating clothes at selected branches of H&M across the country, as part of Climate Week.

The donated clothes can be from any brand – not just H&M – and will be passed directly to the British Red Cross.

A single bag of clothing could raise £10 and, for each full bag of clothing donated, donors will receive a £5 voucher to spend at H&M.

All the money raised will go towards our work helping flood-prone communities in Bangladesh prepare for disasters.

Magnus Olsson, country manager at H&M UK said: “H&M saw this as a great opportunity to help customers recycle unwanted garments and help combat climate change, rather than clothing ending up in landfill. It’s an easy thing we can all do to make a difference and you’ll also get money off your next purchase at H&M!”

The initiative will run until Sunday 18 March at selected branches of H&M in London, Brighton, Birmingham, Milton Keynes, Manchester, Liverpool, Bristol, Glasgow, Edinburgh, Belfast and Aberdeen. For more information and to find your local branch visit the H&M website.


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