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British Red Cross rewards charity shop customers with new loyalty card

9 November 2012

Give and Gain loyalty card launch November 2012

The British Red Cross has launched a nationwide loyalty card scheme which rewards regular charity shop customers with points for the pounds they spend in store.

First of its kind

The British Red Cross has introduced the Give and Gain loyalty card – the first of its kind within the charity sector – following a successful pilot in 2011.

Give and Gain card-holders can earn points in exchange for purchases, and use the card to Gift Aid stock donations to charity shops.

Every pound spent in a British Red Cross charity shop is worth one point; and points are worth vouchers which can then be used in store. Give and Gain card-holders can also donate their points back to the Red Cross if they prefer.

Ten per cent off and double points

New Give and Gain customers can enjoy ten per cent off their first purchase, plus the chance to earn double points in their first week on the scheme.


Miranda Bradley, British Red Cross retail development manager, said: “Our shops have a loyal customer following and it is important to make them feel special so we are very excited to be launching this card in all our stores.

“We want to reward our existing customers for their support, but we also want to attract more people and encourage them to give and gain. Last year Red Cross shops raised nearly £6million towards helping people in crisis both in the UK and abroad. Without the loyalty of our regular customers, we simply wouldn’t be able to reach people when they need us most.”

Available nationwide

The Give and Gain card scheme is rolling out in all 320 British Red Cross charity shops in the UK – to sign up, just ask in store.

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