20 September 2012
A group of leading women are bringing their time, skills and influence from top jobs in advertising, investment banking and medicine to lead a new British Red Cross fundraising initiative.
The British Red Cross Tiffany Circle, which was launched on Wednesday 19 September, will support projects helping women and children in Britain and around the world – like families living with HIV and TB in South Africa and children affected by war in Sierra Leone.
“Tiffany Circle members want to give something back but are not content with just writing a cheque. They want to decide where their money goes and be actively involved from the start,” said Tiffany Circle chair, Dr Sindy Newman.
“We already know that women are extremely generous but there is now a new desire to get much more involved. The Red Cross is giving us the opportunity to really shape how our money is spent – to see the projects up close and have a direct impact on the work of the charity. At the same time we are able to offer our skills and expertise in return.”
The first Red Cross Tiffany Circle was launched five years ago by the American Red Cross, and the initiative has already raised more than $44 million in the US. It has now become a network of more than 1,000 successful women.
The launch event in London was attended by Red Cross supporter Angela Rippon and Red Cross nurse Claire Bertschinger, whose work during the Ethiopian famine of 1984 was the inspiration for Band Aid.