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Red Cross joins billion-dollar fundraising initiative

17 April 2013

Man looks at Jaro online

The British Red Cross has become a founding member of Jaro, an online global charity initiative. Jaro is asking people to help raise US$1 billion and decide how to split it between charitable causes and one lucky winner.

Jaro is an online game of chance, a little like a numerical ‘battleships'. Participants pay an entry fee of $10 – around £6.40 – which they can divide between a prize pot and a donation to one of eight charitable causes.

Players then compete against people across the globe in an online knockout tournament until one person is declared the winner claiming the entire prize fund.
‘Terribly exciting’

Mark Astarita, director of fundraising at the British Red Cross, said: “Jaro has the potential to be the biggest fundraising idea the world has seen. It feels terribly exciting to be part of it from the beginning.”
Other charities who have signed up alongside the Red Cross include Amnesty UK, Age UK, Merlin and WWF.

Find out more about Jaro

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