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H&M sharp dressers worth a million

19 September 2013

Fashion retailer H&M has raised more than £1 million for the British Red Cross by donating stock to be sold in the charity's shops.

In the past two years, the high street clothing retailer has passed on almost 330,000 items of ‘end of season’ clothing (and not a few accessories) to the organisation.

Each item is then de-tagged, unbranded and sold on in 325 Red Cross shops across the UK.

Conscientious fashion

This means some of the snappiest-dressed people strutting around the UK are also funding the organisation’s work for people in crisis with their fashion choices.

It really is a win-win situation because, if not donated to the Red Cross, the clothing would otherwise be sent to landfill sites.

‘Great price’

Paul Thompson, head of retail, said: "We are really thankful to H&M for helping us give our customers an even greater choice.”

He added: “These donated items are bang on trend and mean we can continue to attract younger customers to our stores, offering them fashionable clothes at a great price – which is especially important in these straitened times."

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