10 September 2013
Elastoplast is donating 20p from every pack of its plasters sold in Tesco pharmacies to the British Red Cross, in a month-long promotion.
Money raised at 375 pharmacies will go towards teaching people first aid skills so they have the confidence to act in an emergency. The partnership aims to raise £50,000 for the Red Cross' first aid work.
Joe Mulligan, head of first aid education, said: “We’re delighted that Elastoplast have committed to helping us raise money for our first aid work in the UK. Their support means we’ll be able to teach hundreds more people first aid.”
In 2012, the British Red Cross trained 417,000 people in first aid.
Emily Marcham, Elastoplast brand manager, added: “By partnering with the British Red Cross we aim to drive social responsibility by helping to fund essential first aid skills for hundreds of people. This, in the future, will have a positive influence by providing people with the confidence to deal with wounds ranging from small cuts to bigger emergencies.”