accessibility & help

Land Rover commits to extend award-winning partnership

13 January 2014

Land Rover has announced it will provide £15 million-worth of support to help thousands of vulnerable people over the next five years.

This new commitment builds on the success of the award-winning global partnership between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC). The partnership, ‘Reaching Vulnerable People Around the World’, first launched in 2010.

Reaching more people

The partnership will now expand to support humanitarian programmes in countries including Austria, Ireland, Italy, Netherlands, Portugal, Spain and South Sudan.

It will help local Red Cross and Red Crescent Societies provide services such as health and social care and preparing communities for disasters.

The company will also loan and donate vehicles to access hard-to-reach communities which need support. 

IFRC under secretary, Joelle Tanguy, said: “Together we can set up new initiatives and accelerate the reach of, for example, our water and sanitation programmes, which already support thousands of people.”

A historic partnership

The alliance with Land Rover dates back to 1954, when the company gave one of their cars to the British Red Cross in Dubai, to distribute medical treatment and supplies.

Between 2007 and 2013, the relationship raised over £6.4 million-worth of support, reaching more than 800,000 vulnerable people.

This includes £1 million raised by Land Rover through the ‘Journey of Discovery’ in 2012. The company celebrated the one-millionth Discovery vehicle with a 10,000-mile trip from Birmingham to Beijing. The money will help a further 45,000 people in Uganda have access to clean water points, latrines and hand-washing facilities by 2015.

Mark Cameron, Jaguar Land Rover global brand experience director, added: “We are proud to continue our support of the IFRC and the excellent work it does to bring help and relief to people in need.”

Watch this space

Look out for updates on the new phase of this partnership over coming months.