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The Apprentice: Harrods staff take over our charity shops

20 October 2014

Two British Red Cross charity shops were taken over on Thursday by teams of keen entrepreneurs from Harrods.

The teams competed against each other in an Apprentice-style challenge, using their business skills to try to increase sales and raise funds for people in crisis.

They were free to embrace their creativity and run the shops as they desired, using their own marketing and sales strategies to attract more customers.

Our stores on Buckingham Palace Road and Shepherd’s Bush Road were re-vamped for a day by the two enthusiastic teams. The shops were filled with balloons and posters, special Harrods stock was available to buy, cakes and raffle tickets were sold, and models hit the streets to show off some of the clothes on sale. 


Both teams did fantastically well, and because each team excelled in different areas we decided to award two prizes.

The prize for the largest increase of money made went to the Shepherd’s Bush Road team. They increased sales by a whopping 468% on the shop’s Thursday average.

The prize for most money raised excluding shop sales went to the Buckingham Palace Road team, who raised £8142 on their Just Giving page.

Tim Briggs, shop manager at Buckingham Palace Road, said: “The team rose to the challenge with great enthusiasm and it was a brilliant day which exceeded expectations. It was the best day we’ve ever had in the shop, and the most money I’ve ever taken in a day in all my time working for the Red Cross. I look forward to the next Apprentice challenge, though I think this team will be a tough act to follow!”

Huge thanks to both teams who raised a grand total of £13,230. This money will go directly to the work of the British Red Cross, helping people in crisis in the UK and abroad.


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